In life as in business, divorces are sometimes heated.
So it is with the separation between Birkenstock and C2B International, its exclusive distributor in France for almost thirty years.
Deeming itself aggrieved, this Alsatian family business, which supplied the German group's products to stores, online sellers, but also pharmacies and paramedical specialists, brought the case before the Nancy Commercial Court.
Birkenstock in the galaxy by Bernard Arnault
The conflict does not come from the rupture itself, but from its conditions of execution.
The decision taken in June 2019 by Birkenstock to resume direct distribution of its products in France is justified by the scale taken by the German brand.
"It's part of business life,"
admits the boss and owner of C2B, Jérôme Bootz.
Gone are the days when Birkenstock were the symbol of Germans on vacation, caring little for aesthetics.
These shoes are now fashion icons, selling 24 million copies
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