After the planes pulling banners, the government said on Tuesday that it also wanted to ban boats used near beaches to carry advertising messages.
A government amendment to this effect was presented during the first reading examination of the
“climate and resilience”
bill
by the Senate.
Read also: Climate law: the National Assembly largely adopts the text in first reading
Rejected by the senators, it could be put back on the carpet during the debates at second reading in the National Assembly, which has the last word in legislative matters. The Minister of the Environment Barbara Pompili, who defended the text in front of the senators, wished to go towards a
“global preservation of the beaches”
against this type of publicity, invoking the fact that
“vacationers are entitled to a little peace”.
"We do not ban advertising by plane on beaches so that it comes back by boat,"
she said, to justify the fact that advertising boats were now also in the crosshairs, in addition to aircraft. The government amendment, however, only targets commercial advertisements, de facto sparing advertisements
"for sporting events, nautical in particular"
, which these ships could carry, she specified. The environmental senator Thomas Dossus was particularly moved by the case of a catamaran deployed off Cannes (Alpes-Maritimes) since May with a
"giant digital panel visible to swimmers".
The ban from next year on advertising planes, approved by the deputies at first reading, had been rejected by the senators during the examination of the bill in committee. Rapporteur Marta de Cidrac (LR) argued that regulation of this type of advertising is above all a matter of regulation, not of law.