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Cristiano Ronaldo refuses bottles of Coca-Cola, action drops instantly


The Portuguese player said at a press conference that he preferred water to soda. In a few hours, the valuation of the brand lost 4 billion euros.

Whatever he does, Cristiano Ronaldo is talking about him.

The star striker of Juventus from Turin and Portugal, who became top scorer in Euro history on Tuesday against Hungary, also made the show the day before his match at a press conference.

While two bottles of Coca-Cola, a partner brand of the Euro, were positioned in front of him, "CR7" dismissed them before preferring a bottle of water.

Read also: Led by a great Cristiano Ronaldo, Portugal outclasses Hungary

For someone who has made the cult of the body a religion, such an attitude against the sweet drink is not so surprising.

Coca-Cola, on the other hand, would have done well without such an advertisement.

In a few hours, its action lost a point before recovering, a little, in the day Monday.

No disciplinary procedure

Monday morning, the Coca-Cola action had indeed gone from 56.18 dollars to 55.24 dollars. In total, the group's market capitalization rose from around $ 242 billion to $ 238 billion. With his gesture, Cristiano therefore crushed $ 4 billion in 20 seconds. According to


, whatever happens, the Portuguese will not be sanctioned by UEFA, the body which organizes the Euro, for this gesture of humor.

“No disciplinary proceedings will be opened against Cristiano Ronaldo

,” explained UEFA.

Everyone is free to drink the drinks they prefer.


Source: lefigaro

All business articles on 2021-06-19

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