From bottle to bottle.
On the Ile-de-France site of the Coca-Cola bottler in Europe (CCEP) in Grigny, from which 36,000 soda bottles come out every hour, millions of recycled plastic balls mix with virgin plastic.
Like all beverage and bottled water players, the American soda giant has embarked on the battle to recycle the billions of bottles it sells each year.
"To increase the proportion of recycled plastic (rPET) in all our brands from 30 to 50% within two years, 100% in the long term"
, assures Arnaud Rolland, CSR director of CCEP in France.
A way to respond to “plastic-bashing” and to adjust to the objective of the circular economy law of 2019. This aims to reduce single-use plastic by 20% by 2025, and to reduce it by 20%. ban completely by 2040.
Ecological transition: the plastic puzzle for Coca-Cola
This does not help the business of the bottlers, who thought they had gotten out of the plastic puzzle by recycling it.
However, the law aims to ban in 2040
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