Even before the restart on May 19, it was the puzzle of all traders.
Should we bet on lower prices or inflated prices?
Multiply discounts to win back customers or on the contrary increase prices by betting on the appetite of private customers for months?
The answer depends on both the industry and the merchant's accounts.
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Amazon is ahead of the sales, traders cry "absolute cynicism"
In fashion, no hesitation.
Even before the sales, which begin on June 30, stores and brands are slashing prices.
50% promotions at Promod, 30% discounts at Kiabi for three items purchased and 40% for four products… Currently, they are reserving very attractive offers for their best customers as part of private sales.
A policy of very cheap products that they have put in place since the reopening.
The kings of textiles had no other choice: after a month and a half of containment, stocks were at their highest in many clothing stores
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