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Alon Gal advises: the invention that will help deal with the climate crisis
The business coach is coming to Walla!
Money: Every week Gal advises in areas of life that concern us all.
This time: the listener has invented a suit that helps deal with extreme weather conditions - how will he market it?
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Alon Gal
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Climate crisis
Alon Gal
Friday, 23 July 2021, 00:09
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Destruction in the town of Schuld, Germany, after heavy floods (Photo: AP)
In recent years, there has been a media struggle around the climate crisis between those who warn of future disasters and those who claim that it is 'Pike News'.
The last month seems to have proven to the world most of all that action needs to be taken to address the issue.
A huge fire that broke out in Canada erased an entire village from the map, in the northwestern United States suffered an extreme heat wave and in Europe collect the fragments after the floods that hit the area. Does not know how to market it.
More on Walla!
Alon Gal Advises: The conversation that ended with a job offer
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The listener said that he developed a garment that helps cool and warm the human body.
He said, "This is very important, because in California this year, for example, hundreds of people died of cold, and in Canada, hundreds died of fever."
In fact, there are two alternatives - a vest and a belt.
"The vest has 8-6 pockets and the belt has 4 pockets. We put heating or cooling material in the pockets, the pockets are built so that the heat or cold energy is channeled towards the body and not towards the environment. It works for several hours. Everything is tried, worked, tested and approved .
According to him, the product helps balance the body temperature in extreme weather conditions, and gives a pleasant feeling.
"The idea can save lives"
Gal explained to the listener that he can operate in two ways: set up a company that will manufacture and market the product, "it involves raising investors and money, you will take large parts of the company, you will have a partner you do not necessarily want, and you start getting involved with all production and marketing and operation"; Or alternatively, "create a smart collaboration with an operating company, targeting production, marketing and sales, and you will enjoy a margin on every sale. Your dream was not to produce and market such things, but your dream was to invent this patent."
He added: "In such cases you have to stop, think, plan. Think about whether you can get a partner who has strong international ties, who can turn to countries that are facing climate change, for example a country like Canada that might want to order a million pieces. You have to sit down and analyze. Who are the relevant strategic entities that have proven operating capabilities today, that are worth meeting with and offering them in the first place a profit-based partnership from each sale.In this way, you will completely take away from yourself the marketing-operational need. "
At the end of the conversation, Alon Gal turned to the listener, and said: "It is very interesting and has value, we will not talk on the broadcast and think about how I help you take the next step, with great love. It sounds amazing, an important idea that can save lives in cold and heat."
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