The hypermarket is not dead.
Those of Carrefour, long considered too big and too expensive and neglected by some of their customers, are recovering their health.
In France, where they account for half of the group's sales, they no longer hamper its performance.
In the second quarter, their sales increased by 4.3%, while the group's turnover in France (almost half of Carrefour's sales) climbed by 4.7% (0.8% for the whole market according to IRI).
The basis for comparison is certainly favorable: last year at the same time, the confined French people mainly did their shopping in convenience stores, to the detriment of the larger formats.
But over two years, the trend remains positive (+ 0.8%).
For the first time in a long time,
“Carrefour's activity in the second half of the year was driven by France and its hypermarkets
,” notes Alexandre Bompard, the CEO of the group.
While some continue to harbor a form of skepticism on this model, today our
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