This is not the occupancy rate of the seaside hotel in high season, but it looks like it.
In July, houses with the Gîtes de France label were let at 80% of their capacity.
“It's better than in 2020, which was already a good year, and 14 points more than in 2019,”
explains Solange Escure, the general manager of the brand with the ears.
These figures are all the more remarkable given that the supply of holiday accommodation offered by owners with the Gîtes de France stamp has increased by 5% compared to 2020,
"particularly in the most qualitative segments"
, explains Solange Escure.
Tourism: the Delta variant will not break the very good dynamics of July
This tendency to favor rural or family vacations is confirmed after the improvement of last year.
If seaside holidays are still popular, Airbnb and Abritel reservation platforms are also seeing a new attraction for rural life.
On Abritel, the top tier of destinations in France are the Vosges, Lozère and Creuse,
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