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Ashram's gold, but where's the money?

How much is a gold medal?

Well, much more than what the State of Israel invests in it.

Get to know the business factors that went into the profit between the budget from the state and the athlete and invested between hundreds of thousands of shekels and millions to support Israeli Olympic sports.

And also: how much the champions will receive from the sponsors in exchange for the medal

Tags

• Bank Hapoalim

• Castro

• Lock

• 2021 Olympics

• Tokyo 2020

• gold medal

Walla!

Business

Sunday, 08 August 2021, 12:05 Updated: 12:51

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Bank Hapoalim support video for Linoy Ashram (Bank Hapoalim Press)

The Tokyo 2020 Olympics, which has become the most successful in the history of the State of Israel, illustrates more than ever how much Olympic sports in Israel in general and Olympic athletes in particular need the financial assistance of commercial companies in order to achieve significant achievements in the Olympic Games.

Sponsorship in sports takes place all over the world, as the achievement sport relies on sponsors. This has many benefits, the most notable of which is the fact that athletes benefit from larger budgets, which improve the chances of excelling.

The profit for the adoptive commercial companies is also clear: they both feel part of the business and also enjoy promoting their business as a result of contributing to something that is considered a national consensus.

Any budget by definition is limited, but in the State of Israel it seems that the allocation for sports - including Olympic sports - is meager, certainly when compared to the enormous expectations of athletes and unfortunately, even when compared to the speed with which politicians rush to "jump on the podium" after a sporting achievement.

So the adoption of Olympic athletes by commercial companies is critical to their continued training and success.

Not only when there are important competitions but rather on days when sports are not in the headlines.

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To the full article

Linoy Ashram.

A moment that came after years of sweat, tears - and quite a bit of support from the sponsors (Photo: GettyImages, Jamie Squire)

"Calls for more companies to support athletes"

Bank Hapoalim, for example, one of the largest sponsors of sports in Israel, is confident that "sport is a source of inspiration and an opportunity for expression of large sections of society and thus encourages the pursuit of achievement and excellence in all areas of life. These values ​​also lead to Bank Hapoalim."

Three years ago, Bank Hapoalim announced its sponsorship of the Israeli Olympic Committee and the Israeli Paralympic Committee and the Israeli Olympic delegations on their way to the Tokyo Olympics in the summer of 2020. Shekels per month, in support of athletes who are "personally" adopted by the bank.

Why are they doing this? Bank Hapoalim stated: "The Bank and Olympic Sports have many common values: Decision-making - an athlete stands at the decision-making junctions that if they are right he becomes a champion - who are his coaches, what industry does he choose. "A long-term look. All of these, according to the bank, also apply to the business world. Variables such as the corona, low interest rates and a variety of reasons that have changed consumers' preferences."

From the moment the bank realized that the Tokyo Olympics were postponed, a decision was made to continue with another year of funding and not leave the athletes.

On the last Independence Day, Bank Hapoalim launched the Olympic advertising campaign - the campaign that began with billboards that the athletes starred in. From the beginning of the competitions, commentary clips by Neta Rivkin and Guy Barnea appeared on all media channels and social networks, accompanying us from Tokyo with commentaries, posts and updates. An exciting video has appeared on television and digital that highlights the connection between families and athletes when the families are actually the ones who stand behind and push them forward.

The bank gave two sponsorships at the Tokyo Olympics - on the Olympic Committee and on 10 athletes - 8 Olympic and 2 Paralympic. This is a monthly grant. The donation is intended for medical, psychological service and facilities to put us at the forefront of sports in the world.

The bank has also decided to personally sponsor ten Olympic and Paralympic athletes, including: Linoy Ashram, Artium Dolgofyat, Anastasia Gurbanko, Yaakov Tomarkin, Luna Chamtai Salpeter, Inbal Pizarro, Yulia Chernoy, Yoav Cohen, Dennis Loknetv and Hannah Kenyev.

Bank Hapoalim CEO Dov Kotler (center) with the directors of the Olympic Committees and Athletes for Tokyo 2020 (Photo: PR)

Bank Hapoalim: NIS 360,000 for Ashram and Dolgofiat, and another NIS 180,000 bonus for personal trainers

Following the incredible successes of Linoy Ashram and Artium Dolgofiat in Tokyo 2020 and the gold medals they brought,

Dov Kotler, the bank's CEO

, announced that they would receive an additional special personal grant of NIS 180,000. The bank also announced that their Olympic coaches would receive a NIS 90,000 grant. Everyone - Ayelet Sussman, coach of Linoy Ashram and Sergei Weisburg, coach of Artium Dolgofiat.

Assaf Azulai, VP of Marketing at Bank Hapoalim

: "We end the Olympics with great excitement from the achievements of Israeli sports and I call on other companies to support athletes - it brings value to our company, employees and of course connects very well with brand values. At the Tokyo Olympics, our athletes showed determination and professionalism at the highest level. Prove that moments of crisis can become a huge leap on the way to a medal. They inspire us all to excellence and life in general.

We are proud to sponsor and accompany the Olympic and Paralympic Committee for the past two and a half years, as well as to personally sponsor 10 athletes including Artium Dolgofiat and Linoy Ashram.

The world of sports and the business world have a lot in common - striving for excellence, setting goals and striving to achieve them, long-term strategy planning and perseverance, as Linoy and Artium have proven, which are an inspiration and role model for many.

Our motto - "with you in every decision" - connects especially to the world of sports, from the first moment when the athlete decides to engage in the field full time to the moment of truth when the athlete on the field decides how and at what second to act.

It is a fateful decision that can lead to victory or loss, and there are quite a few difficulties along the way. "

Avishag Samberg in a uniform designed by Castro - sponsors of Israeli delegations to the Olympics since 1996 (Photo: Rafi Daloia)

Athletes in uniform

Another example is the Israeli fashion company Castro, whose designers designed the Israeli team's uniform for the 2020 Olympic Games in Tokyo with this full contribution

. At the opening ceremony of the Olympic Games as well as, at all the official events and ceremonies as part of the Olympic Games events.

Ron Rotter, CEO of the Castro Group

: "We are proud to continue the tradition in which Israel's leading fashion company supports the design and dressing of members of the Israeli delegation to the Olympic Games, with our full support of the Israel Olympic Committee. We see great importance in supporting the athletes who represent the country.

The opening ceremony of the Olympic Games is one of the most covered events in the world and is attended by some of the leading fashion houses of each country.

As the leading fashion house in Israel, we are proud to combine our abilities with the best athletes in Israel, as we all create and act out of Israeli pride, the desire to excel and succeed. "

Shmuel Donnerstein, CEO of Rav Briach and Linoy Ashram, Olympic champion. Rav Briach were the first to identify the potential (Photo: Eyal Toug)

"Calls on every industrialist to adopt an athlete"

And not just Bank Hapoalim and Castro. Rav Briach, for example, was the first to join Linoy Ashram about 5 years ago and has sponsored it ever since.

What is the height of the sponsorship? This is a monthly allowance of tens of thousands of shekels per year. Sounds a bit off, but this is exactly the extra his Olympic athletes need to "finish the month" relatively well, in addition to the scholarship they receive from the Olympic Committee.

In addition, Rav Bariach also provides annual grants to the ashram, and these have already accumulated to an amount estimated at NIS 70,000.

It should be noted that Ashram also has additional income, for example from the "Always" company, of which the Olympic champion serves as its presenter and participates in advertisements on its behalf.

Shmuel Donnerstein Chairman and owner of the "Rav Briach" group

: "Great excitement! 5 years back we met Linoy, a modest and smiling girl with a championship in her eyes. Since then as sponsors (in the early years alone) we have believed and trusted Linoy.

We at "Rav Bariach" are excited today with all the people of Israel and are proud to have Linoy.

We firmly believe in determination, professionalism and non-stop fighting to reach our goal.

As Israeli industrialists, we believe that supporting athletes is first and foremost an education for excellence for youth and children in Israel, an example of hard work and building a young generation that strives for championships in every field.

Thank you Linoy for being with us and thank you for the achievement you have brought to all of us.

I call on this opportunity every industrialist to adopt a young athlete from any sport as support and help and build the opportunity of Israeli sports for success and medals.

See you in Paris! "

Donnerstein and Ashram - the expectation is that she will receive a large grant upon her return to Israel (Photo: Eyal Toug)

The grant is on its way

As for the amount of the grant scorching smell let Linoy, the company did not specify a sum now but Donrstiin agreed nevertheless shed some light on the sums:

"Multi smell awarded dozens of grants success Linoy years and proudly doing it this time, with the return of a change in Israel, clean reception Linoy celebrate and then we'll give her a medal and special award named coach company and employees.

the effort, the score and gold medal - after years of financial support and connection of a change with a long bolt - equal

grant success and so will be at the "

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