The food shopping home delivery market is salivating a myriad of new players.
After Uber Eats, Deliveroo and the delivery start-ups in fifteen minutes, the Dutch Picnic is invited to the beds of French distributors.
After five months of running in Valenciennes, in the North, the e-commerce company created in 2015 has unveiled its ambitions for France.
By next summer, the group, which holds a quarter of the food e-commerce market in the Netherlands, will offer its service in ten cities in the North and will set up in another region.
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Picnic aims to convert medium-sized French cities to the delivery of food shopping to homes.
E-commerce is already well developed there, and its penetration has further strengthened with the health crisis.
“
But in Valenciennes or Guéret, customers do not have their deliveries delivered, they go to the drive
,” notes Laurent Thoumine, European retail manager at Accenture.
There is a real opportunity
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