Amazon and Netflix inspire mass distribution.
Several brands in the sector have launched or are preparing to launch their own subscription offer.
At Monoprix, the nod to the American giants is assumed: the brand has mischievously baptized its own, launched at the end of August, "Monopflix".
For 9.90 euros per month, Monop 'and Monoprix customers benefit from a 10% discount on all their shopping and free delivery in Île-de-France.
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Carrefour is testing a similar offer from September 20.
For 5.99 euros per month, customers get a 15% discount on 7,000 private label products.
“
This offer is based on customer demand
,” assures Morgane Weill, Market Director at Carrefour.
We fixed the price of the subscription with them, as well as all of its attributes.
But it is still only in the testing phase.
It could evolve, and include, for example, delivery
. "
These initiatives are not completely new.
In France,
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