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Sausage: Where can we find the cheapest meat platter?
The sausage market has suffered a blow from the World Health Organization, responded with the development of new and healthier products and has been rebuilt from our short consumer memory.
On the occasion of the picnic season, we set out to check what has changed in our consumption habits of processed meat, and where it is most profitable to assemble the ultimate sausage platter.
Tags
ham
Salami
Zoglowek
Good chicken
World Health Organization
Dr. Hezi Gur Mizrahi
Thursday, 16 September 2021, 10:09 Updated: 19:01
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40 years ago there was black bread and white bread in Israel, the term sliced bread was not in our shopping cart and today the worlds of bread have become a superpower on baking methods, flours and toppings but as the bread segment has evolved so has the filling for sandwiches developed and grown.
In a survey we conducted in 2019 among retail chain consumers, we revealed that the first preference for filling the sandwich is the yellow cheese (a clear preference for Tnuva Valley) but the second preference in most sectors unequivocally pointed to sausage, with a preference for pastrami.
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(Photo: Daniel Malakhovsky)
The sausage category is problematic in terms of image.
This is a wide range of products.
While dietitians recommend consuming pastrami, for example, as part of a low-fat diet, they oppose consuming other types of sausages such as salami, kabanos and more - which contain high concentrations of fat and salt.
But not only the health, but also the mentality.
Consumption of meat in general and sausages in particular is low in Israel compared to European and North American countries, from which we have copied quite a few of our consumption patterns.
If the sausage in its various forms is part of a classic breakfast for a resident of London or New York, then for us Israelis it does not really connect - and not just for kosher reasons.
(Photo: Daniel Malakhovsky)
What has changed in the last two decades is the variety: if we once knew some types of pastrami and two common types of salami such as "tea" or "cognac", then immigration from the former Soviet Union, where there is a tradition of eating canned meat - including sausages for the most part, contributed To enrich the variety.
Initially in dedicated and non-kosher stores that appealed mainly to the Russian sector, but the effect also radiated to the Israeli consumer, from non-kosher Israelis, who purchased sausages from other meat in chains such as Tiv-Taam, and later to kosher meat producers who had to diversify their products to compete.
(Photo: Daniel Malakhovsky)
Deli or packaged?
Customers are divided into two main groups of deli consumers and packaged sausage consumers, the nature of consumption is affected by a number of variables and factors, when we stand in front of the sausage showcase and see dozens of chunks in different names and prices, we have a service person who will be happy to explain, expand, deploy This is one consumption pattern.
The other is the consumption of ready-made packages, usually of a type that is known in advance that will be in demand among the household, for example pastrami with honey for the children's sandwiches for school.
As in any field, Corona has had an impact on consumption patterns, but it has acted in several directions, some of which are contradictory. On the one hand, many Israelis preferred as little human contact as possible, which led to increased consumption of closed and complete products, as well as many customers switching to online orders, which in any case reduces the temptation placed by the deli in the supermarket.
On the other hand, upgrading the experience of the food home and hospitality more intimate of friends at home, instead of meeting the restaurants were closed, pushed the Israeli consumer to know, to try and put a larger number of components into a platter of cold cuts in front of a favorite series from Netflix ...
At the end of 2015 called Organization World Health has defined processed meat products as dangerous to health and consumption has crashed all over the world - and also in Israel, where there has been a drop of more than 20% in the category.
Manufacturers in Israel had to develop products that would meet the new requirements, without processed meat and also make the product that is considered unhealthy at least unhealthy: natural ingredients, reduced fat and sodium percentages and also ... Time: Our consumer memory is short, and in 2018, we saw an increase in data. Consumption that preceded the "health crisis" in the field.
(Photo: Daniel Malakhovsky)
Major trends and players
The dominant producers in the sausage market are Zoglowek, Tirat Zvi (Tnuva) Good Chicken and Yehiam, whose products are kosher.
In this context, it should be noted that the consumption of sausages in the ultra-Orthodox and Arab sectors, which both avoid white meat, is higher than in the general public.
The two actresses who run a close competition are Zoglobek and Tirat Zvi, Zoglobek is a world leader in delicacies and Tirat Zvi in the field of packaged products.
A good chicken that has introduced innovation in the worlds of health, such as fresh chicken products without antibiotics, places an emphasis on rebranding, new packaging and a variety of flavors - with an emphasis on nutritional values.
The latest launch in the field introduced an unspread slice, a whole chunk that could be used by consumers not only for sandwiches but also as an addition to a salad or an ingredient in a dish without bread.
(Photo: Daniel Malakhovsky)
The sausage market shows a growth of about 2.5% this year, in terms of sales in a market that rolls in about NIS 700 million a year.
Where is the sausage market heading this year?
As we see there is a reference to nutritional values that will make the products from a "treat" or a snack a real substitute, for example for lunch at work.
Claude Merriss, VP of the Good Chicken Group, tells us "that from every crisis they are trying to produce the best, the current trend is a weakening in the purchase of equivalent products in delicacies and I expect that the segment will not recover in the near future.
Therefore, we placed main emphasis on the development of packaged products, both as substitutes for deli products such as the series of whole cuts we recently launched and new flavors and weights in packaged products, packages of 120 grams and 200 grams, to provide a diverse solution for consumers on refrigerator shelves. "
(Photo: Daniel Malakhovsky)
The writer is CEO of The Institute for the retail
prices are to -10.9.21, based on reports from the Ministry of Economy networking site, processed through a Friisz presenting Average prices
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