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Department stores to win back the French

2021-09-17T17:36:56.218Z

RÉCIT - Hard hit by the fall in international tourism, Galeries Lafayette and Printemps have redesigned their boulevard Haussmann offer.



Cut off from the open sea, we rediscover the charms of the local.

For years, the two emblematic department stores on Boulevard Haussmann in Paris, Galeries Lafayette and Printemps, have - well - lived off international tourists.

These affluent customers, who came from Europe, China, Japan, the United States or the Middle East to spend lavishly in the fashion capital, accounted for a little more than 50% of their turnover, according to data provided by both companies.

The Covid-19 pandemic has undermined this model, leading to losses for the Galeries Lafayette group and for Printemps in 2020. Worse, according to professionals, intercontinental travelers will not flock to Paris before 2023.

See also

The dome of the Lafayette Galleries shines again

To get over these difficult years, these temples of commerce have therefore taken a 180-degree turn and are now focusing on French customers, who, before 2020, were certainly the number one in number but were no longer at the center of the market. Warning.

What seems like a return to the good

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Source: lefigaro

All business articles on 2021-09-17

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