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Low-cost fashion and ecology, the impossible equation?

2021-09-25T13:10:19.040Z


Criticized for their social and environmental impact, discounted fashion brands have begun a slow but necessary transformation of their business model.


"

Halve carbon emissions

" and "

ensure a living wage for its workers

".

Like many other brands of "

fast fashion

" - understand fashion at a low price - Primark promised Wednesday September 15 to implement a series of measures to make its products more respectful of human rights and the environment.

An obligation for brands in a sector increasingly criticized for its ecological impact and its breaches of respect for human rights.

Read alsoHow Shein, the Chinese fast-fashion bulldozer, conquered teens

And on the matter, the list is as long as the promises are ambitious.

H&M thus promises that in 2030, it will "

use only materials from sustainable sources

".

For its part, Uniqlo wants: "to

eliminate single-use plastic throughout its supply chain

" ... A race for who will be the most virtuous seems to have started between the big brands.

A "fashion pact" has even been signed by more than 60 companies in the fashion and textile sector such as Celio,

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Source: lefigaro

All business articles on 2021-09-25

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