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Bank Hapoalim launches new benefits program Poalim Wonder - Walla! Of money


Out of a desire to strengthen the relationship between the bank and its customers and in light of the cooperation with all credit card companies, Bank Hapoalim is launching a new program that will include dozens of benefits in a variety of areas.

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Bank Hapoalim launches new benefits program Poalim Wonder

Bank Hapoalim today announces the launch of Poalim Wonder, a benefits program that will replace the existing programs through credit card companies, and will offer benefits in areas such as: consumerism, leisure, culture, culinary and tourism.


  • Bank Hapoalim

  • Benefits

  • Points

  • credit cards

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Tuesday, 12 October 2021, 09:56 Updated: 12:54

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Bank Hapoalim's New Benefits Program (PR)

Bank Hapoalim has announced the launch of Poalim Wonder, a benefits program for its customers that will replace the benefits offered to them today by credit card companies. According to the bank's announcement, the new plan will include dozens of benefits in a variety of areas.

As part of these benefits, customers will earn points according to the extent of their use of all their bank credit cards (provided that they are issued by Bank Hapoalim) and according to the number of actions they will perform in the Bank's digital channels.

Customers will be able to use the points earned for ordering or purchasing vouchers that allow them to receive products or services in the businesses that offer these products and services through the app, or continue to accumulate them for a period of up to 12 months.

The Bank's customers who hold a credit card that participates as defined in the program's regulations and is attached to the "Poalim Internet" service channel may join this program.

Joining the program is done easily and simply by downloading the Poalim Wonder app which is available, starting today, in the app stores and offers an innovative and user-friendly user experience.

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The new Poalim Wonder program will replace the existing benefit programs (Photo: Screenshot from the app)

Customers are also rewarded for community activity

The new benefits program will be led by Galit Dubin, under marketing at the bank under the management of VP of Marketing, Assaf Azulai.

Dov Kotler, CEO of Bank Hapoalim

: " We are proud to launch a broad program that will allow our customers to enjoy a long and varied range of benefits in various fields and will encourage them to carry out operations in the Bank's advanced digital channels. "

Assaf Azulai, VP of Marketing at Bank Hapoalim:

"Today we are launching a new and unique benefits program tailored to the current needs of our customers. The benefits were selected after a comprehensive review process of our clients ’needs. We are proud to be the first financial entity in Israel to reward its customers not only for activities on the credit card and digital channels, but also for activities for the community and participation in the Bank's Center for Financial Growth's workshops. "

Galit Dubin, who will lead the program with Vasaf Azulai, VP of Marketing at Bank Hapoalim (Photo: Aviv Gottlieb)

Ice cream and hamburger as a joining gift

In addition to the variety of benefits, some of which are detailed below, every bank customer who joins the program will receive a joining gift - 25 points where they can enjoy a variety of benefits: a pound of ice cream at the Golda chain, a children's meal at the McDonalds chain, a gift book at Sefarim, a drink at Rebar and more. Possibility of realization.

* Subject to the stock of benefits, the rules of the benefits plan and the other terms of the benefits that appear on the benefits pages in the application.

A variety of benefits under the program

For more details about the benefits offered in the program, you can visit the website:

Here are some of the benefits offered under the new program:

Voucher for NIS 30 for Gett for 30 points

Voucher for NIS 30 for Wolt for 30 points

Voucher for NIS 50 for Zappa for 25 points

Entrance to the lounge Discusses Ben Gurion Airport for NIS 69 + 40 points for

a movie ticket at Cinema City / Hot Cinema for NIS 20 + 10 points

voucher worth NIS 500 to be redeemed on the Arkia website in exchange for NIS 299 + 40 points

Flights to / from Eilat in NIS 175 one way + 25 points for

a double night in the middle of the week + breakfast in the boutique hotels of the Brown chain for NIS 349 + 25 points

Admission to a variety of discounted attractions (safari, underwater observatory, Kiptsova, bowling and more)

Admission to a variety of discounted museums ( The Children's Museum, Madatech,Holon Museum of Design and more)

Gift Card Shopping for NIS 100 for NIS 50 + 25 points

Gift Card Chef for a variety of restaurants for NIS 200 for NIS 100 + 50 points

Screenshot from the Poalim Wonder app (Photo: Screenshot from the app)

According to the bank's announcement, the use of the app on the mobile phone will allow customers to manage the accumulation of their points and realize the benefits in an easy, simple and convenient way.

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Source: walla

All business articles on 2021-10-12

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