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Media report: Apple can apparently only ship significantly fewer iPhones than planned


Because chips are scarce, according to a report, Apple has to throttle the production of its smartphones: The production target for the new iPhone 13 will probably be corrected downwards by ten million.

Enlarge image

Queuing in front of an Apple store in China: Many people will apparently have to wait longer for their new iPhone

Photo: AP

Apparently Apple can only produce significantly fewer iPhones than originally planned.

This is reported by Bloomberg, citing insiders who have not been named.

Accordingly, Apple will have to correct its production target for the new iPhone 13 by ten million downwards.

According to the report, the company actually wanted to manufacture 90 million new smartphones in the last three months of this year.

However, Apple has now told its manufacturers that this number will have to be lower, reports Bloomberg.

The background is delivery bottlenecks at the supplier companies Broadcom and Texas Instruments - they have problems delivering chips.

Apple itself did not want to comment on the report.

The company's stock fell around one percent in after-hours trading.

The shortage of chips has already created pessimistic sentiment in several industries over the past few months. For example, the auditing and consulting company PwC recently calculated that up to eleven million fewer cars will be produced and sold worldwide by the end of the year than in the previous year because VW, Daimler, BMW and other manufacturers cannot get enough chips to run them Demand to serve. Raw materials such as steel are also scarce, which further hinders production.

Delivery problems no longer only plague industry, but also German retailers.

74 percent of retailers complained about such problems in September, according to a survey by the Ifo Institute.

"The procurement problems from the industry have now also arrived here," said the head of the Ifo surveys, Klaus Wohlrabe.

"Some Christmas presents may not be available or will be expensive." You can find out more about this in this press release.

aar / Reuters

Source: spiegel

All business articles on 2021-10-13

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