We knew the virtues of chocolate against stress or anxiety.
Now Barry Callebaut also wants to demonstrate its beneficial - and scientifically proven - effect on health, in particular on blood circulation and skin tone.
This Thursday, the Swiss chocolate giant, which sells mainly to consumer and confectionery giants (Nestlé, Mars, Ferrero, Mondelez, etc.), unveiled with great fanfare its first nutraceutical drink, made from the fruit of cocoa tree.
More precisely a kind of elixir with a spicy and fruity taste rich in flavanols, a substance naturally present in cocoa beans - or tea - and renowned for its beneficial effects on the human body.
240 billion euros market
The group, which generates 6.4 billion euros in turnover, does not intend to market its innovation directly under its brand (Elix).
But rather - as he does with his chocolates - to sell his formula to manufacturers.
It is then up to them to develop their own
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