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United States: authorities go to war against false criticism on the internet

2021-10-14T17:04:01.837Z

The US Competition Authority (FTC) has gone to war against bogus consumer reviews and other favorable comments but ...



The US Competition Authority (FTC) has gone to war against bogus consumer reviews and other favorable but misleading comments that abound on business websites and on the internet.

To read also "I needed the money": how the black market of false opinions plagues the Internet

The FTC has issued a warning to 700 businesses in the United States to stop using comments and reviews that mislead consumers, or face fines.

"The rise of social media has blurred the line between what is authentic content and what is advertising, leading to an explosion of deceptive positive reviews

," the federal agency said in a statement.

"These bogus reviews and deceptive endorsements mislead consumers and put honest businesses at a disadvantage

,

"

said Samuel Levine, director of the FTC's office of consumer protection.

“Advertisers will pay the price if they engage in these deceptive practices

,” he added.

Large companies and advertisers

Fines can go up to $ 43,792 per violation, the FTC said.

Among the recipients of the warning are large companies, distribution chains but also advertisers.

Having received this admonition does not mean that the company used this type of misleading reviews and comments, specifies the regulatory agency.

Read also What is Fakespot, this false review detection application that annoys Amazon

On the list of companies that have received this warning, in addition to Coca-Cola, the toy manufacturer Mattel, Kellogg or Airbnb cereals and the Expedia site, there are also French groups present in the United States such as LVMH, Sanofi, L ' Oréal or Havas.

Source: lefigaro

All business articles on 2021-10-14

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