Twenty years after taking its real first steps in France, the organic sector is struggling to transition to adulthood.
While consumers have never been so numerous to say they are concerned about a healthy diet and the preservation of the planet, they seem less inclined to rush on the shelves to the AB logo, which certifies products from France in France. '' agriculture without pesticides and more respectful of the environment.
Until recently, this market remained dynamic (+ 12% in 2020).
But since the start of the year, several major sectors of the French farm have experienced a crisis of organic outlets
.
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Among them, the milk sector, which is currently with 20% of surplus labeled AB on the arms
.
In question: an organic collection which now exceeds 1 billion liters per year,
"driven by favorable weather conditions this season, and by the continuous arrival of new producers who are finalizing their conversion to organic farming",
underlines the inter-profession
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