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Veepee looking for new impetus


DECRYPTION - The former private sale, faced with the upheaval of the fashion market, is diversifying and changing its model.

At the time, social networks did not exist, nor did the smartphone, and Amazon had barely landed in France.

By creating in November 2001, an end-of-series event sales site, Jacques-Antoine Granjon was a pioneer.

Twenty years later, the platform, renamed Veepee in 2019, is the 4th French online fashion site, with 3.8 billion euros in revenue and 66 million members in ten countries.

See also

Veepee and Showroomprivé resist the clothing crisis

In two decades, the destocking start-up has evolved considerably: it has become internationalized (50% of its turnover is made outside France) and has broadened the spectrum of products sold, from fashion to travel by the way. by household appliances and beauty.

“Being creative and innovative is the key to lasting,”

emphasizes Jacques-Antoine Granjon.

This is especially true in recent times, when competition has stiffened.

The French have returned to physical stores;

above all, they have a bloated offer just a click away.

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Source: lefigaro

All business articles on 2021-10-21

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