Launched in January, the social security communication campaign, which aims to recruit up to 15,000 employees, half of whom on permanent contracts in 2021, is entering its second phase. “
The emphasis is now on the most sought-after profiles: advisers of service offers and advice managers
,” explains Raynal Le May, director of the Union of National Social Security Funds (Ucanss).
For the first time, this campaign is national and inter-branch. And it works pretty well! Since the beginning of the year,
s
visits to the website
I am what I am
jumped by 40%
. " Restricted to social networks, its budget is however "
derisory
".
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Social Security, which has 150,000 employees, renews 10% of its workforce each year.
In 2020, recruitments on fixed-term contracts increased due to “contact tracing”.
Despite everything, the tendency is rather towards desertion.
On average, 5,000 people retire and 1,500 resign each year, a stable level in 2020.
Strengthen its brand image
This campaign is aimed at all profiles, from Bac to Bac + 5 level. The inherent objective is to enhance the image of Social Security. “
For 10 years, we have modernized. Paper care sheets only represent 4% of reimbursements today. But proximity remains essential; it contributes to the attachment of the French to the institution,
”continues Raynal Le May.
An attachment that translates into the numbers.
It is described as "strong" for 88% of those questioned in the context of the fourth barometer "The French and Social Security" established by Harris Interactive * for the Ucanss.
The results were shared in May 2021. 75% of respondents see this unique social protection system as an asset for the economy.
On the other hand, the clichés stick to the skin: lack of attractiveness, low remuneration ... There is still a long way to go!
*
The information was collected online from December 14 to 21, 2020 from a sample of 1,000 people representative of the French population over the age of 18.