A distribution giant is joining the race to deliver its customers in 15 minutes.
This Tuesday, Carrefour announced an alliance with the start-up Cajoo, specializing in delivery in a quarter of an hour, as well as with Uber Eats.
Called "
Carrefour sprint
", this triple partnership has a clear objective: "to
get into quick commerce in France
", a practice that is
getting
talked about thanks, in particular, to significant fundraising.
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Carrefour sprint is already available on the Uber Eats site or application since Tuesday.
Customers have access to “
nearly 2,000 food and non-food products,
” the companies specify in a press release, from ready-made meals to cleaning products, including products from the Carrefour private label.
Orders will be prepared in Cajoo's dark stores, and Uber Eats deliverers will collect them and deliver them to customers within fifteen minutes.
By comparison, a classic delivery via the States application takes, from the store to the consumer, thirty minutes on average.
This offer is initially only available in a limited area, in intramural Paris, as well as in Boulogne, Neuilly and Levallois.
The three players hope, however, to extend it "
by the end of the year
" to Lyon, Lille, Toulouse, Montpellier and Bordeaux.
“
We are delighted to strengthen our partnership with Uber Eats and accelerate the development of Cajoo's activities
,” comments the distributor's e-commerce executive director, Élodie Perthuisot.
The start-up is pleased for its part to strengthen its ties with Carrefour, and Uber Eats declares that it wants to meet the “
need for immediacy in just a few clicks
” of customers.
An alliance beneficial to the three parties
This alliance allows the three companies to succeed. Carrefour is strengthening its alliance with Cajoo, after having invested in the start-up. The brand also benefits from a promise of extremely fast delivery. Cajoo benefits from significant visibility and an influx of new potential customers. And, for its part, Uber Eats is allying more closely with the distributor, eighteen months after launching their partnership to offer users of the American service to deliver their groceries.
When questioned, Carrefour does not comment on the distribution of profits between the three participants in the device, as well as on the economic model of this new offer.
The giant believes that Sprint "
adds a possibility in addition to the own delivery that we already have
".
The device differs from other types of delivery by its speed, by the tight mesh offered by Cajoo's dark stores, by their extended opening hours compared to traditional stores and by a list of products specifically designed for "
troubleshooting that we want to have it immediately
”, we judge.
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Carrefour thus becomes the first distributor to position itself on delivery in a quarter of an hour, relying on its partner, Cajoo. "
We did not want to be overwhelmed by the trend of quick commerce
", we explain, welcoming this first operation bringing together the two companies. The firm is counting on this novelty to strengthen its strengths in e-commerce and delivery, an area that exploded during the pandemic.
Daily product delivery has been one of Uber Eats and Deliveroo's growth drivers for several months. In January, the American group explained to
Le Figaro that it
was satisfied with its partnership with the French distributor, which was proving to be profitable. "
We are very happy with these first months of collaboration with Carrefour
", we congratulated on the side of States. Carrefour was also satisfied with a merger that "
works well
", allowing it to make its network of stores known to new customers and is proving financially interesting. “
We are always very happy. The tripartite agreement with Cajoo is very interesting for our consumers, it is a new step forward
”The group says today.