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Shopping Holidays: Buy in November, get after January
Is the global transportation crisis the opportunity for Israeli stores and trade sites to gain a significant advantage over competitors abroad?
"Extending delivery times could hurt Israelis' orders from abroad during online shopping holidays," says Yael Kender, director of BDO Digital - and she also has tips for local businesses
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Tuesday, 26 October 2021, 10:15 Updated: 10:29
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The extension of delivery times due to the global transport crisis could hurt Israelis' orders from abroad during online shopping holidays, says Yael Kender, director of BDO Digital. Israelis understand this. "
In previous years, Israeli retailers have become accustomed to looking enviously at the large quantities of orders on international sites, while settling for crumbs, but the global crisis could become an opportunity for them.
Shopping holidays, once a one-day shopping event, Black Friday, American Thanksgiving has become an entire month of ongoing shopping celebration from Chinese bachelorette party, which has also moved away from its original destination, to Cyber Monday.
"Attractive promotions on overseas sites have attracted Israeli consumers en masse, but the trend may change.
Awareness of the environmental impacts of international trade and the desire to buy from local sellers that man all over the world during the Corona period can give a boost to retailers in the country that will highlight the value of sustainability, "says Kender
.
"Israeli sellers have many advantages that sites abroad do not have, such as offering to physically collect the products free of charge at certain points, talk or correspond with a human representative who speaks Hebrew, and it is good to use that."
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Yael Kender, Director of BDO Digital (Photo: Nati Hadad)
How do you compete on international sites?
"According to the data," Kender explains, "28% of the millennial generation prefer to rely on social networks in search and selection of new products. This is a tremendous opportunity for Israeli companies that can 'talk to the younger generation in their language.' Know exactly what, and the presence in the chains can channel these consumers to place an order, even of indulgent products that are not necessary to have in every home. "
So what can old-fashioned stores and even local online stores try to survive in competition with international trade sites?" This stores can lower prices significantly, without harming their brand. However, these promotions should also cover the desired products and not just marginal or old ones that want to get rid of them.
"Israeli sellers should not be afraid to take measures that operate sites abroad to encourage shopping, such as a stopwatch that runs backwards until the end of the sale, publication of data on the quantities of products that are running out and personal inquiries at an early stage for past buyers and club members."
It also has something to offer in case of online sales is disrupted due to abnormal loads "site falls is a disaster long term marketing," said Kander, "and therefore need to test comprehensive performance. In average, 69% of abandoned shopping carts and make the purchase.
If this happens, "It is worth contacting those buyers by email or other means to offer them to go back and buy what they have collected on the site. Using these means can increase the sales share of November that will remain in Israel by tens of percent."
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