The industry of the 21st century has nothing to do with the hell of the mine planted in 1885 by Émile Zola in
Germinal
… To break with such commonplaces that die hard, L'Usine extraordinaire returns from 22 to 26 November for a season 3 full of novelties and 100% digital.
After Paris in 2018 and Marseille in 2019, the players in the sector are mobilizing again to introduce the general public to the ultramodern technological professions in the industry, real vectors of integration and the future for young people.
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This year, the event will take the form of a 3D digital platform, accessible on the uex2021.com site, modeling an
“extraordinary factory-city”.
It will allow middle and high school students and the public in integration to live an unprecedented immersive experience of discovery (virtual tours, interactive experiences, quizzes, exchanges with professionals, online games, intuitive content, etc.).
“The purpose of this event is to show the tremendous potential that today's factories represent to fight exclusion, change the world for the better and make young people want to join us to build together the industry of the future, sustainable, innovative and meet the challenges of tomorrow, ”
explains Jean-Bernard Lévy, president of the Usine Extraordinaire Foundation, which hopes to attract 50,000 virtual visitors, including 15,000 middle and high school students.
More than 40 companies (Airbus, EDF, ArcelorMittal, TotalEnergies, etc.) and institutional support (Ministry of National Education, UIMM, Polyvia, etc.) will run the site, which will remain active until the end of the year.