SMS, the universal vector of information
New technologies are constantly rethinking the ways of communicating, transmitting information and interacting in business. If innovations surround us and are in constant flux, SMS preserves its power. It remains today one of the most important communication channels. Indeed, with no less than 95% read rate, this message format can be perfectly integrated into campaigns in order to boost its visibility. And precisely, the aura of SMS, SMS Partner has understood.
SMS Partner is a brand of NDA Media, which has been involved since 2014 in the publishing and marketing of solutions dedicated to BtoB communication.
The Group has therefore developed platforms to optimize this communication.
SMS Partner is one of the fruits of the Group, with the objective of enabling professionals to integrate SMS into communication strategies, in a simplified, intuitive and structuring manner.
More specifically, the SMS Partner interface gives rise to a plethora of particularly interesting services:
- Creation of SMS campaigns from an ergonomic platform,
- Personalization of messages and management of their sending,
- Rental of a database to improve prospecting and its benefits,
- API and Rich SMS with simplified redirect links,
- Sending messages from a centralized messaging service,
- Integration of SMS and voice surveys,
- Control of all contact numbers.
The SMS Partner platform is intended as a campaign facilitator, an opportunity for professionals to save considerable time while making their efforts profitable.
SMS Partner: powerful and simplified SMS communication campaigns SMS Partner
Africa, welcoming land for SMS
SMS Partner's field of action is particularly beneficial in Africa, a continent of possibilities where SMS reigns supreme. Indeed, Africa has always maintained a close link with the mobile phone; if France has an equipment rate of around 99%, Africa has reached 130%. In 2015, 557 million Africans subscribed to a mobile offer, almost half of the continent. By remaining and remaining the main channel of communication, the African mobile phone was the target of SMS Partner.
By committing to simplifying the advertising campaigns of 4,750 customers across 220 countries, the company quickly oriented its offer towards Africa.
Thanks to SEO actions, SMS Partner has effectively noticed that 17% of website visitors come from Africa.
An opening opportunity that the company was quick to seize.
SmsPartner.africa: rethinking African SMS advertising campaigns
By remaining year after year the ideal channel to disseminate a message, the SMS does not lose its feathers.
The Covid-19 crisis supported this observation: government information on the pandemic was deployed by SMS.
By creating and adapting its platform dedicated to African professionals, SMS Partner allows economic players to disseminate communication campaigns with relevance and simplicity to a defined audience.
Today, no less than 20 French-speaking African countries are covered by SMS Partner services.
The company has pushed the boundaries of its offer by developing two other platforms: Voice Partner in 2018 and Mail Partner in 2020. The combination of these tools is part of the same approach, that of distributing effective campaigns from a single interface.
Achieving growth objectives by fine-tuning its communication strategy is fundamental for companies today.
SMS Partner optimizes advertising processes by giving pride of place to SMS.
French professionals, but also African professionals benefit from a clear and powerful means to maximize their impact.