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Will the Israeli record be broken?

How much will we spend on ShoppingIL sales day

"In 2020, Israelis bought NIS 100 million in Google's ShoppingIL campaign. This year, this amount is expected to increase significantly," says Barak Regev, CEO of Google Israel, about the Israeli online shopping event. ICC data published for the first time also supports this estimate.

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• Shopping

• Online shopping

• Online shopping

• online shopping

• Specials

• Discounts

• Shopping IL

• Google

• Black Friday

• Chinese Singles Day

• Cyber ​​Monday

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Sunday, 07 November 2021, 14:45 Updated: 16:34

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ShoppingIL has become a significant event in the Israeli economy, with one in three businesses participating doubling its revenues. In addition, more than half of consumers see ShoppingIL as a good opportunity to strengthen the Israeli economy and about 80% are convinced it helps them save money. "Shopping for NIS 100 million, an amount that is expected to increase significantly this year,"

, tells us

. Which is an increase of 124% compared to 2019.

The number of transactions made on the shopping days of 2020 also increased by 120% to 187,000.

ICC notes that the growth trend is expected to continue this year as well, with sales expectations of NIS 108 million (an increase of 11%).

The only statistic that remains relatively constant is the average deal, which is expected to be about NIS 500, which has remained unchanged since 2018.

Another partner of the venture is zap, the price comparison platform, which will operate the promotions arena with tens of thousands of particularly attractive promotions for 48 hours of The activity, according to which, already 45,000 promotions have been uploaded to the site and will become available to the public at midnight between Monday and Tuesday.

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Barak Regev, CEO of Google Israel (Photo: Courtesy of Google Israel)

The most attractive promotions will go up on the eve of the opening

Hanit Marinov, Google Israel's VP of Marketing

: "This year we are seeing more businesses and more promotions than ever before.

ShoppingIL's businesses come from 372 localities nationwide.

Currently, the big discounts of over 70% are on fashion products, grooming, children and home, but we know that the race for the most attractive sale will continue until the opening night of ShoppingIL. "

Online shopping month will also open this year with Google's ShoppingIL, the Israeli online shopping event To be held on November 9-10, ShoppingIL is being held for the eighth year, and allows you to enjoy blue and white products at special prices and discover new Israeli brands.

Hagit Marinov, VP of Marketing for Google Israel (Photo: Tomer Poltin)

Google's big survey among consumers

A special Google and Ipsos survey conducted among Israeli online consumers shows:

77% of them plan to buy products during the November shopping holidays - a 10% increase compared to last year and nearly half of consumers (44%) know in advance which product they intend to buy .

: 42% of ShoppingIL customers stated that they think this is the most attractive event among November events for shopping from Israeli businesses, compared to 33% of customers who chose Black Friday.

: Accordingly, 43% of ShoppingIL customers indicate that this is the event that has the best prices for blue and white products.

: This year, there was an unprecedented 28% increase in the number of participating businesses - 2,700 businesses compared to 2,111 in 2020.

: A significant jump of 400% was recorded this year in the volume of registered businesses owned by Arabs.

Every tenth business (12%) was established during the Corona.

19% of businesses have more than 20 years of experience, which have managed to make the transition to online sales.

Only 3% of business owners are under 25 and 10% over age 56.

53% of businesses are owned by women, or by women and men, compared to 64% owned by men or by men and women .

With the

5% of businesses participating in ShoppingIL this year will offer discounts of over 30%;

Nearly half of businesses (46%) will offer over 40% off;

Every third business will offer over 50% off and 7.5% of businesses will offer over 70% off.

The offers offered by the businesses continue to be updated right up to the last minute, so the distribution of discounts may still change.

Of the online businesses, 12% opened in the days of the Corona (Photo: ShutterStock)

20% of the site clicks on blue and white businesses

This year, too, Google's booklet for the Ministry of Economy and Industry, which presents a blue and white complex on the ShoppingIL website with businesses with the "Made in Israel" sign.

Last year, about 20% of clicks on ShoppingIL were on blue and white businesses. Among the local manufacturers that will be presented in the designated complex, you can find Sodastream, Polyron, Dr. Gev, Avishag Arbel, Shlomit Ofir, Teva Naot, Beitili, Labido, Hagar Setat, Babysitter, Elite Coffee, Dr. Skin, Grandma Jamila and more .

ShoppingIL started in 2014 as a Google initiative to strengthen the local online commerce industry. It helps Israeli businesses grow and provides Israeli consumers with a better, more affordable and more ecological shopping experience.

Throughout the year, Google provides business owners, at no cost, tools, programs and training through the ShoppingIL Academy which is open to the general public and in a year and a half and by the end of the year 520 businesses will complete the training.

Guy Ben Yehuda, VP of Marketing for LG Israel: "Every year during this period we see a sharp increase in sales" (Photo: screenshot, screenshot)

Not only Google is pushing the initiative, but also the importers welcome:

: "Shopping IL is in fact the opening shot of the promotional holiday period, and consumers in Israel enjoy very affordable prices, including in the home appliances category.

"Every year during this period we see a sharp increase in sales, retail chains and independent stores and this is really a good opportunity for the consumer to both save money and buy from a local business."

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