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Rami Levy on the rise in prices: "I do not know what this invention is" - Walla! Of money

2021-11-09T14:13:45.375Z


Rami Levy, the controlling owner of the "Rami Levy Sycamore Marketing" supermarket chain, does not understand the media noise surrounding the wave of price increases in the economy. "He's more exaggerated in the media than what actually happens"


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Rami Levy on the rise in prices: "I do not know what this invention is"

Rami Levy, the controlling owner of the "Rami Levy Sycamore Marketing" supermarket chain, does not understand the media noise surrounding the wave of price increases in the economy.

"He's more exaggerated in the media than what actually happens," he explains in a conversation with Walla!

Of money.

He said he had not yet received a request from a source seeking to raise prices "not even by a percentage".

Tags

  • Stowitz

  • Rami Levi

  • Retail

  • Parallel imports

  • Cost of living

  • Prices

Sonia Gorodisky

Tuesday, 09 November 2021, 15:40 Updated: 15:54

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Following the news that Shestovich is about to sharply raise the prices of many of the products it imports to Israel, we turned to Rami Levy, who is not only the controlling owner of the Rami Levy Sycamore Marketing chain, but also the one who imports quite a few toiletries, hygiene and cosmetics to Israel. , Some of them are parallel imports not through the official importer.



The products that Levy imports are sold not only in his supermarket chain, but also in the "Good Pharm" chain, which was established specifically for this purpose.



According to Levy, meanwhile he has not received any demands from suppliers to raise the prices of products, not even the company from Shestowitz, and has promised that the chains he owns "will not be in a hurry to raise prices," he said.

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Rami Levy: "I do not know what this invention is" (Photo: Yotam Ronen)

Importers are not yet benefiting from the depreciation of the dollar

To the Walla question! Money, whether it intends to raise prices for brands imports platforms its selling, or alternatively, reduce them because of the devaluation of the dollar against the shekel, Levy said:



"We have not received any request with the importer to raise prices, not even one percentage point. They also he never raised tens Percent, I do not know what this invention is. ".



Are there products whose prices have already gone up?



"No. Except for the imported flour that you want to increase its price and it has not yet increased, there are no products that are not priced. There are products that were on sale and the suppliers stopped it because the sale was limited in time, so the sale was not renewed."



Why does the low dollar not lower the prices of imported products?



"Most importers make hedging (protection - SG) to the dollar.

Most of them have a hedge against the dollar at a higher rate.

I for example hedged the dollar to two months at a rate of 3.16 and now we are at a lower rate.

So they do not benefit from the current decline, because they also paid for the protection.

There are those who also gender for longer periods. "

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Source: walla

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