“We saw our Matryx fabric go to Asia to be used in the manufacture of sneakers (sneakers), then the pairs return by containers to France to be sold there. We said
to ourselves
that it was absurd from an environmental and social point of view
,
”
says Gilles Réguillon, president of Chamatex, a textile group in the Auvergne-Rhône-Alpes region.
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This is how in 2018 the idea of creating a sports shoes factory in France germinated.
It took three years for this project to become a reality: the new building and its industrial chains were inaugurated on September 16 in Ardoix, in the Ardèche, next to the historic factory manufacturing technical textiles.
If this could be done, it is because the boss of this large SME (40 million turnover in 2020), succeeded in getting partners on board with him.
First, clients: Salomon, then Millet and Babolat.
Alongside two investment funds, these sports equipment manufacturers have become between them
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