After helping with homework and housework, Domia sets out to attack the seniors.
The parent company of Acadomia (130 centers) and Shiva (300 branches), which generates 150 million euros in turnover, is launching a new brand, Nos Aimés, specializing in home help for the elderly.
"Our ambition is to become as quickly as possible a benchmark player in dependency,"
explains Maxime Aïach, CEO of Domia, controlled by the IK Investment Partners fund.
We want to support the elderly and also allow caregivers to find more serenity. ”
The project was refined during the Covid, which highlighted the importance of unmet needs, support for seniors now mainly based on the family.
To stand out, the brand emphasizes the provision of a single contact dedicated to each family.
It offers tailor-made support including administrative assistance (search for financial aid), search for services
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