A champion of anti-waste, the Too Good To Go application is gradually shifting the lines on consumption dates on food packaging in supermarkets.
Eighteen months after the launch of its pact aimed at reducing the waste associated with exceeding these limits (10% of food waste in Europe according to Too Good to Go), the app has done the math.
Admittedly, only one brand of fresh products - Les 2 Vaches from the Danone group - has taken the plunge: it has replaced its use-by date (DLC) by a minimum durability date (DDM), beyond which a product not highly perishable can still be consumed but without a 100% guarantee on all its nutritional or taste qualities.
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In terms of public information - one of the ten objectives set for the sixty or so manufacturers who have signed the pact - the results are more encouraging: consumers are better able to differentiate between the two types of indications. would be careful to consume their products before the DLC, so as not to have to throw them away.
And above all, the same proportion would no longer systematically throw out outdated MDDs, according to the Ipsos institute.
A score which however leaves a significant margin for improvement.
Among the most significant advances is the multiplication of anti-waste shelves in supermarkets, which offer items at reduced prices with outdated or close to DDM.
Their presence has grown from 150 to 600 points of sale since January.
According to the app, which resells unsold items from artisans and mini markets at a reduced price, these advances have been made possible by the growing number of product lines, more than 3,000, which now explain on their packaging, that before throwing away, better first of all worth observing, smelling and tasting… An exercise that Too Good To Go intends to promote even more massively on the shelves.