The Limited Times

Now you can see non-English news...

Michelin cultivates its know-how beyond tires


The tire leader will increase its hydrogen, 3D printing and medical devices activities to 30% of its turnover.

Resins intended for the wood industry, belts for printers, recycled plastic from yoghurt pots and medical prostheses: a priori, these activities seem to have little in common with each other, and to be very far from the tire industry.

Yet they are all part of Michelin.

And in reality, all of its innovations and technologies that the Bibendum has either developed or acquired by buying companies have a direct link with its original business.

The French group, which now generates 95% of its turnover in tires, intends to develop its other know-how.

The expansion of new businesses is one of the three pillars of the “Michelin in motion” strategy presented last spring.

Indeed, the growth of the historical business will be limited to only 1% to 3% per year, according to the leaders of the group.

Insufficient to invest and innovate.

The objective of the management is therefore that the share of the tire in the figure

This article is for subscribers only.

You have 79% left to discover.

To cultivate your freedom is to cultivate your curiosity.

Continue reading your article for € 1 the first month


Already subscribed?

Log in

Source: lefigaro

All business articles on 2021-11-24

You may like

Business 2021-11-24T16:29:37.177Z
Life/Entertain 2021-06-09T06:46:32.289Z
News/Politics 2021-09-05T02:11:51.127Z
Life/Entertain 2021-06-20T23:37:42.428Z

Trends 24h

Business 2021-11-23T18:58:56.069Z
Business 2021-11-24T02:34:40.642Z


© Communities 2019 - Privacy