iPhone advertising: lack of chips slows production
Photo: Carlos Garcia Rawlins / REUTERS
Apple is apparently not only struggling with production problems due to missing parts when it comes to iPhone sales. The US manufacturer has informed its suppliers about weakening demand for the iPhone 13, reported the Bloomberg news agency on Thursday, citing people familiar with the matter. Since the supply of new iPhones is currently scarce due to the problems in the supply chain, some consumers have apparently decided against buying the actually coveted device.
Bloomberg had already reported in October that the world's most valuable company would reduce its production target for the iPhone 13 by around ten million this year due to the lack of chips.
Originally, 90 million pieces were planned for the important final quarter.
The company did not want to comment on the information at the time.
Suppliers' stock market prices are falling
So far, Apple has relied on being able to make up for the lost production in the coming year as soon as enough components are available again.
This hope may not come true, but the iPhone manufacturer has now reported to its suppliers.
The prices of Asian Apple suppliers such as AAC Technologies from Hong Kong, the Chinese company Luxshare Precision or TDK from Japan have recently fallen significantly.
In Europe, the papers of the semiconductor manufacturers AMS, Infineon or STMicro could be affected this Thursday.
The course of the MDax company Varta could come under pressure - its batteries are not in the iPhone, but in Apple's headphones Airpods.
Apple's share price had only reached a record high again on Wednesday in the course of trading at $ 170.30.
By the end of trading, however, the paper gave up its gains and closed with a slight loss at $ 164.77.
During the course of the year, the company's stock market value rose by around a quarter to $ 2.7 trillion.
Apple is thus the first company in the world on the way to jump the three trillion dollar mark in market capitalization.
The closest pursuer is the software manufacturer Microsoft, which currently has a market value of 2.5 trillion dollars.
Experts are currently counting on Apple's record sales of 118 billion dollars in the final quarter - that would be an increase of six percent.
However, the increase would not be as strong as analysts had in the meantime expected.
mik / dpa-AFX