A cooling off in a relationship?
Tornado is suing Rotem Sela
Tornado air conditioners are suing presenter Rotem Sela for negotiations for the exclusive publication of Discount Bank, which allegedly contradicts its commitment to remain the presenter of the merger brand until the end of 2022. The claim amount: NIS 2.5 million. Sela claims that its contract with the merger company will end this month 2021
Wednesday, 08 December 2021, 11:25 Updated: 12:05
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It is rare for a company to demand talent, even rarer when the talent is also its presenter - and even more surprising when it comes to the air conditioner manufacturer "Tornado" which claims one of the busiest and best-selling talents in Israel, who was the face of Tornado air conditioners, Rotem Sela.
According to the lawsuit filed in the Tel Aviv District Court, Sela is in negotiations with Discount, according to which she will serve as the bank's exclusive presenter, in contrast to the alleged contractual obligation she has with Tornado to continue being the brand's presenter until the end of 2022. Represented by Adv. Shai Elias).
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At the same time as being a presenter of Tornado, she also participated in other commercials (Photo: PR)
It has also published other brands in the past, but not exclusively
It should be noted that Sela participated in other commercials at the same time as her appearance in Tornado commercials, including the Samsung brand and the Kaza furniture and accessories brand, but so far this has not led to a conflict between her and the air conditioner brand.
Sela began representing Tornado over five years ago and has become, as the prosecution puts it, "the face of the brand." More detailed statement of claim that once it became known Tornado existence of negotiations between Israel Discount Bank to rock, she turned to the bank, but it declined to confirm the talks.
The fear of tornadoes, as described in the claim, is apparent from exclusive discount demands, which would prevent rock Lhsmic and participate in advertisements tornado, she is committed, according to company merger, by the end of 2022. therefore also attached bank lawsuit, alleging called legal jargon "breach of reuse."
another rising from the claim that the contract of the rock, which was previously 375 thousand per year, Updated for NIS 850,000 per year, until the end of 2022.
The merger company is asking the court to confirm that the contract signed with Sela in the first half of 2021 will be valid until December 31, 2022. The company is also asking the court to ban Sela and Discount from entering into an exclusive contract for the talent's services.
Ronen Bezzi, one of the owners of Tornado.
The company approved the filing of the lawsuit, but refused to comment on the software (Photo: Yachz)
A history of success
Tornado is a company owned by brothers Ronen and Oded Bezzi.
The company, which was established in the 1990s, began its journey as a "giant air conditioner" chain for the sale and installation of air conditioning systems.
Later it also included ownership of some of the branches of the "World of Merger" chain.
In 1998, the Buzzy brothers decided to put a private label under the name "Tornado".
The brand was a great success and became the best-selling air conditioner in Israel.
As mentioned, in 2016 Sela's services were hired as a presenter, a decision that until the moment of filing the lawsuit seemed worthwhile for both parties: Tornado increased their market share and Sela was very successful as an actress and host of Prime Time programs.
In an appeal to Tornado, the company confirmed the filing of the lawsuit, but refused to comment on the software on the grounds that "things will be discussed in court."
The court in Tel Aviv