The world upside down.
The growth of the toy market is driven by adults.
"
The birth rate is trending down
,
which affects sales of toys
," notes Frédérique Tutt, sector expert at NPD.
But the adult market continues to grow.
This year, it is one of the main factors explaining that toy sales are still growing
. ”
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The pandemic and the successive confinements have given this market a big boost.
It is no longer a niche: games and toys for people over 18 represent more than 20% of the total market.
Sales of games intended for over 12s have increased by 54% since 2017, to 524 million euros, when those intended for 0-11 year olds remained stable.
The French are no exception.
The NPD cabinet observes the same enthusiasm for gambling among the Germans and the British.
Adults are particularly fond of board games, puzzles, Lego for adults and minifigures ...
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