In the supermarket or the neighborhood grocery store - where do the ultra-Orthodox buy?

Askria's survey of shopping habits for the ultra-Orthodox sector examined: Where in the ultra-Orthodox sector do people prefer to do their home shopping: Is it in the neighborhood grocery store, or rather in the large retail chains?

And is the price at all what determines?

All the answers inside

I have Seville

19/12/2021

Sunday, 19 December 2021, 16:47 Updated: Monday, 20 December 2021, 10:59

• Share on Facebook

• Share on WhatsApp

• Share on Twitter

• Share on Email

• Share on general

• Comments

  Comments

The ultra-Orthodox sector is known for its large home purchases and it is not for nothing that the marketing chains are fighting for this consumer niche.

The survey of buying habits conducted by the research company Askria, which specializes in the ultra-Orthodox sector among 1,200 respondents through the ultra-Orthodox Internet panel, examined the consumer behavior of this sector, its preferences, habits and needs.

The survey data show that the food chains "Yesh Chesed" and "Osher Ad" are the preferred chains for most of the ultra-Orthodox (59% and 59% of the respondents) for buying groceries at home, even though the "Yesh Chesed" chain is not the cheapest.

To the first place in the ranking of the most attractive price came "Osher Ad" which is perceived as the cheapest among 41% of the respondents.

More on Walla!

See Champions with the guys?

There is something you must try

In collaboration with a network of burgers

The most popular network in the sector (Photo: PR)

Rami Levy holds a share higher than a third

The gap explains

better layout of the network "have mercy", including discount stores and neighborhood stores compared to overall happiness only discount stores located in some industrial areas.

Network in which prefer to third ultra-Orthodox consumers buy is Rami Levi with over a third of consumers ( 35%), for which 18% of consumers think it is the cheapest.The popular chains of the general sector are pushed to lower places - in Shufersal they buy only 10%, Bitan Wines 8% and Victory 5%.

Which network is the cheapest in the opinion of the respondents among the ultra-Orthodox sector (Photo: PR)

Car owners prefer the chains

Most ultra-Orthodox prefer to shop in food chains (87%), but more than half of them do not give up the neighborhood grocery store (54%).

13% responded that they buy fruits and vegetables from the greengrocer.

At the same time, the place where the purchase is made is conditional on car ownership - car owners tend to buy in food chains (89%) and ultra-Orthodox consumers who do not own a car will buy more from neighborhood containers (63%).

Where did you shop last month (Photo: PR)

The grocery store, which has almost disappeared from the secular landscape, is still strong among the ultra-Orthodox

An interesting phenomenon in the sector is the neighborhood sale, which attracts about one-fifth (20.2%) of consumers.

This purchase is made by phone order through a computerized system (and recently also via the Internet).

The products are collected once a week at neighborhood collection points located in the parking lot of a building, so there are virtually no rental costs, workers, cleaning and various expenses involved in maintaining a branch (the building hosting the collection point is rewarded), and a particularly discounted price is possible. especially.

Dudi Dror, CEO of Askria (Photo: Almog Gabay)

An unbranded product will be significantly cheaper

Sales are often characterized by significantly cheaper prices, a sample test found that a kilogram of leveraged flour will cost the consumer NIS 3.9 per kilo, compared to NIS 8.40 to NIS 10.90 in the supermarket, unbranded products are significantly cheaper.

• Of money

• consumption

Tags

• Shopping

• Consumers

• Haredi sector

• Survey