Does Eyal Kitzis' "Wife" have a new affair?

In the video, the presenter suspects that his wife is having an affair because of which she is engrossed in texting late at night.

Only after he has already imagined his life after the breakup does it become clear that she is "talking" to Clal's bots about their retirement savings

Walla!

Of money

26/12/2021

Sunday, 26 December 2021, 10:51 Updated: 13:40

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Eyal Kitsis, the presenter of Clal Insurance and Finance, will star in a new commercial starting tonight.

The plot unfolds the presenter's suspicions that his "wife" (not the news wife Tali Moreno ...) has an affair outside of marriage, after she is immersed in her cell phone late at night.

While Kitsis is already imagining life as a divorcee, it turns out that the lady is messing with the insurance company's "bot" regarding their pension plan.

The song that accompanies the commercial is based on the hit band Mishina "She argued with him for hours", and was sung by the musician and guitarist, Shlomi Bracha, who created the original song.

Clal Insurance and Finance's new bot team is based on five of the company's real service providers, who were selected as part of an internal campaign as the best service providers.

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Eyal Kitzis in a new Clal Insurance campaign (Photo: Lior Nordman)

Shlomi Bracha with new words

Through special animation, avatar bot characters were created, inspired by them, who will provide service to the company's customers, 24/7, via the WhatsApp app, in a wide range of areas: pension, provident, life, health, abroad, general insurance and claims.

As mentioned, Clal's new advertisement Insurance and Finance, based on the hit "She argued with him for hours" by the band Mishina, the same singer Shlomi Bracha himself, who wrote and composed the original song.

Expert bots inspired by real service providers

Gali Sheved, Deputy CEO and Director of Marketing and Strategy at Clal Insurance and Finance

, said: "Today we are launching a unique marketing move that presents the Clal Insurance and Finance bot team, which was" recruited "to provide our customers with quality, professional and accessible service, around the clock. "Even at night when the centers are not active, in a variety of areas of activity of the company."

Gali Sheved, Deputy CEO and Director of Marketing and Strategy at Clal Insurance and Finance (Photo: Sivan Farage)

"The service is provided through the WhatsApp app, which is most widely used by the public and accessible to everyone. We have built a team of expert bots, different from those common in the industry, based on real service workers in the company, and they even got their name. We do for the benefit of our customers, and in the great importance that we attach to excellence in the service, "Sheved added.

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• Clal Insurance

• finance

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• Eyal Kitsis

• campaign