March promises to be hot in the rays.
Once the price negotiations between the manufacturers of consumer products and distributors are completed, customers will suffer from the increase in prices.
In a very competitive market, brands will be keen to make this inflation as painless as possible.
Persistent inflation worries Germany
To avoid a too sudden rise in prices in March and April, some have already started to raise their prices in December, from 3% to 4% according to panelist Nielsen.
Others keep their labels unchanged for now.
"The former may lower their prices a little at the start of the year or increase them a little less than the others in the spring,"
anticipates Emmanuel Cannes, manager at Nielsen IQ.
To extend the deadline even further, others have placed larger orders for products before the 2022 tariffs go into effect to benefit a little longer from those of 2021.
Above all, distributors will practice again an art in which they…
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