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What a beauty: IL MAKIAGE has become a unicorn - Walla! Of money


Entrepreneur Oren Holtzman, the controlling shareholder of the company, and the L Catterton Fund sold shares worth $ 130 million at a value of $ 1.5 billion to leading American institutional entities

What a beauty: IL MAKIAGE has become a unicorn

IL MAKIAGE, launched in the U.S. in 2018 and now ranked as the largest online beauty brand in the U.S., completes a $ 130 million investment round that reflects a $ 1.5 billion value to the company.

Oren Holtzman, the controlling shareholder, and L Catterton sold the company's shares to American institutional entities

I have Seville


Monday, 10 January 2022, 10:39 Updated: 14:05

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Launched in the US in 2018, IL MAKIAGE is one of the fastest growing online companies in the US.

The company develops artificial intelligence-based technology that connects consumers with beauty and wellness products through online diagnostics and personalization.

Within three years of launching in the US, IL MAKIAGE has tens of millions of users on the online platform the company has developed and is ranked as the beauty brand The largest online company in the United States.

Today (Monday), ODDITY, the parent company of IL MAKIAGE, which is controlled by Oren Holtzman, announced the closure of a private round of $ 130 million, in a transaction that reflects a value of $ 1.5 billion for the company

. Leading Americans - Franklin Templeton, Fidelity and Technology Entrepreneur and Investor Thomas Tull.

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"We will continue to develop the future of the entire industry"

"Our technology and strategy open up tremendous growth opportunities for us in the beauty and wellness industry and allow us the rare combination of scale, growth and profitability," said

Oren Holtzman, the company's controlling shareholder and CEO

. Choose to join our journey, and we are confident that together with them we will continue to develop the future of the entire industry. "

IL MAKIAGE continues to grow at an accelerated rate of over 100% per year, for the third year in a row, and revenues in 2021 totaled over $ 260 million, revenues Which places it as the largest online brand in the US beauty industry.

ODDITY's second brand (IL MAKIAGE's parent company), SpoiledChild, is expected to be launched in February 2022 with the aim of disrupting another wellness category online.

Eyal Make-up - $ 1.5 billion worth of company (Photo: PR)

Leading actress in the world of online beauty

“IL MAKIAGE has built a proven technology platform that puts the customer at the center and delivers an exceptional online experience,” said

Matt Quinlan

, Investment Manager at Franklin Templeton.

IL MAKIAGE is without a doubt the leading actress that has set itself the goal of building the future of the beauty and wellness industry.

The accelerated growth rate, technological innovation and product development at ODDITY create a significant opportunity that still lies ahead and is expected to create long-term value.

"" I invest in companies that have the ability to see the past and harness technology and data capabilities to deeply understand their consumer base Fill in the gaps but create a real revolution in the industry, "said

Thomas Tull


"IL MAKAIGE is a perfect example of this type of organization whose capabilities - and in particular its technological applications - are far beyond the beauty and wellness industry. I am excited to join their growth plans in and out of the industry."

Seated from right: Dr. Boaz Price, Shiran Holtzman Erel, Niv Price. Standing: Oren Holtzman (Photo: courtesy of Eyal Makiaj)

Sent arms from Tel Aviv to the world

IL MAKIAGE, headquartered in New York, USA and development center in Tel Aviv, Israel, employs more than 250 staff and technology staff, with the company's technological arm accounting for more than 40% of its staff.

The company has built the most advanced technological platform in the industry. Using artificial intelligence, algorithmics, and computer vision to disrupt the beauty and wellness industry, it uses artificial intelligence to identify consumer needs and develop its products

. Which is the company's largest market (over 75% of its revenue), and the company has recently expanded to the UK and Germany.

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Source: walla

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