Gras Savoye is getting a makeover.
Six months after the failure of the giant merger between Aon and Willis Towers Watson, its parent company, the French insurance broker takes control of its destiny and changes its name.
It will adopt that of Willis Towers Watson, now abbreviated as WTW, the two companies announced on Monday.
This development confirms the disappearance of the Gras Savoye brand, born in 1907. It is accompanied by a new strategy.
"We want to accelerate the integration of Gras Savoye into the WTW group, which had never been completed,
" explains Cyrille de Montgolfier, CEO of Gras Savoye.
It was time to open a new chapter. ”
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The company, which works with large CAC 40 groups and small and medium-sized enterprises, entered the fold of what was then Willis Group (before the merger with the American Towers Watson), which already held 30% at the end of 2015. shares.
The broker will also transform his organization by bringing the activities ...
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