Boycotted Israel - and the stock lost $ 26 billion

Exactly six months after Unilever Global demanded from Avi Singer, the owner of Ben & Jerry's Israel, not to sell ice cream in Judea and Samaria, the company's stock crashed and reached an unprecedented low.

Has already lost $ 26 billion.

All the details inside

I have Seville

19/01/2022

Wednesday, 19 January 2022, 13:47 Updated: 14:05

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Exactly six months after announcing to Avi Singer, the owner of Ben & Jerrys Israel, the termination of his contract due to his refusal to boycott the residents of Judea and Samaria and stop selling ice cream in localities beyond the Green Line, Unilever shares crashed unprecedentedly. 20.7% translated into a $ 26 billion loss.

On the morning of 7/19/21 the stock was trading at a price of 4,356. Whereas this morning (19/1/22) exactly six months later: the stock started trading at a price of 3,450.

This is a crash of 20.7% which translates into a huge loss of about $ 26 billion.

For comparison, the stock of major competitor Nestle has risen 5% in the last six months.

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Ben & Jerry's sweet revenge in Israel on the owners of the global brand (Photo: Reuven Castro)

Although there is no indication that there is a direct link between the boycott of the residents of Judea and Samaria and the stock crash, sources close to the struggle against the company since the boycott are certain that the decline is the result of hard work by the Foreign Ministry and Jewish communities abroad. Scope with Unilever Global

Through cooperation with 33 U.S. states that have enacted anti-Israel boycott laws, the State Department and Jewish communities have been able to get many countries to enforce boycott anti-Unilever laws that have led to the withdrawal of investments, holdings and pension funds.

So far one can find among the states that have enforced the boycott laws: New York, New Jersey, Illinois, Texas, Arizona and more and more.

Unilever experienced a chain of crises that began with the boycott demand, is currently experiencing another crisis following GSK's pharma company refusal to be acquired by Unilever.This crisis plus the boycott crisis indicates a loss of leadership in society and a lack of corporate governance.

Avi Singer, CEO and owner of Ben & Jerrys in Israel (Photo: Matan Portnoy)

"Want to thank the citizens of Israel"

Avi Singer, my husband Ben & Jerrys Israel and the company's CEO

, said following the stock dive: “This is a tremendous boost to the stubborn struggle I am waging these days against Unilever's unfounded demand not to sell ice cream in all parts of Israel.

I would like to thank the citizens of Israel who continue to support the Israeli factory that employs 169 workers in the periphery.

But while the State of Israel, through the Ministry of Foreign Affairs, requires the countries of the world to enforce the boycott law, it itself should have imposed immediate sanctions against Unilever, which operates without interruption in Israel and receives unprecedented regulatory benefits.

Also, it is not possible that on the one hand Unilever will compete with Israel and on the other hand the IDF will continue to purchase products worth millions of shekels a year from the company. "

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