To strengthen the cohesion of teams undermined by successive confinements and periods of compulsory teleworking, some companies are engaging in an original experiment.
They offer their collaborators, on a voluntary basis, to become actors in a fiction, broadcast internally, in a web series format.
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The project collects in a few days more applications than roles are to be filled. All hierarchical levels are represented, some series can reach a hundred actors
,” says Julien Laurent, co-founder of Le Fil en mouvement. His agency develops tailor-made scenarios for each company. Amazon, Direct Assurance, or even Claranet have already embarked on the adventure. His team also advises participants remotely, who are filmed in their world with a smartphone, with the help of a member of their family. Some shots sometimes require a few adjustments, like this employee of Mondelez France who transformed her bathroom… into a fishmonger's, for the purposes of a police intrigue. "
I discovered a lot of talent in the organization, and this initiative allowed us to achieve something collective when we were all isolated at home”
, notes Sophie Dolou, human resources manager of the agri-food group, in particular owner brands Lu and Milka.
The broadcast of the two-minute episodes, which can stretch over two and a half months, at the rate of one per week, is followed diligently on the internal social networks, intranet and factory TVs.
Their audience can even go so far as to dethrone that of the CEO's video!