An electric blanket named Wolt: This is how the fifth wave changed our orders
From the fifth wave signs: The forced isolation combined with winter weather, changed the mix of orders from the Wolt platform.
The insulators are not satisfied with ordering food and request that grocery products, tools and toys for children also reach the doorstep.
I have Seville
24/01/2022
Monday, 24 January 2022, 11:05 Updated: 13:12
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The Omicron is still with us, even the endless insulation - and the combination between them and the cold winter days, caused a jump in the purchase of winter products online with home delivery.
In recent weeks, it has become clear that the Israelis staying in their homes are not only consuming food in the fast delivery apps, but are asking for new items to reach them in the same way.
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WOLT messenger in action: The fifth wave brought about a change in the consumption habits of Israelis (Photo: public relations wolt)
Blankets, robes and tissue
Sample items that were not part of the world of deliveries, certainly not the fast deliveries, that Israelis order more recently, are: blankets, bathrobes and even paper towels (tissues) that have become a particularly sought-after product, as in this category there was a 60% increase in orders from Be, Sofer stores Yoda, and Yellow, for the past two weeks.
Another product that is on the rise by about 30% is breakfast cereals, with an emphasis on Thelma's nougat pillows and the popular Lucky Charms cereals, which can be ordered from Super Yoda, Yellow and Owl stores, among others.
Nougat pillows: from the requested products for fast delivery to the house in Wolt (Photo: Yachz)
Do you have time for repairs at home?
Point the way
It seems that staying in the house and the insulation is a good time for renovations, painting and repairs in the house, and today it is possible to order batteries, bulbs and cables to paint, tools and bathroom products from the My Home Tambour store, even without leaving the house.
Time to take care of the home: batteries, bulbs and tools in fast delivery (Photo: PR Wolt)
The trend of the fifth wave: "Encouragement for isolation" packages
In addition, one of the significant trends of the fifth wave are "encouragement for isolation" deliveries that many Israelis send to friends and family who have been infected in Corona or isolated at home.
The courteous senders are assisted by the "contactless delivery" service offered in the Wolt app and of course attach fast recovery greetings.
Among the most popular cheer packs: Golda's ice cream packs, our magazine desserts, Knight Cookie, the Bakehouse showroom packs, Lilush's "I do not feel so good" packs and pastry packs from bakeries like Becca Bakery, Nordinho, Pop & Pop and also, fruit trays And sweet packages.
They have been criticized for rising prices, but Israelis do not stop ordering: Golda ice cream in an "encouragement package" for insiders (Photo: public relations wolt)
Board games and art kits
The Israelis who brought the pastimes home do not give up on the romance despite the isolation. Another sought-after product from the last few weeks is: Oh My Box dating boxes.
Due to the insulations, there has been a tens of percent increase in the ordering of gift packages - from lifestyle stores, grooming and even toys for children, with the surprising star in this segment being the rubber duck package in the medical staff models of the Duck U store.
As mentioned, this wave is different from its predecessors and it seems that the children dictate the trends to the parents, this can be learned from breaking the Israeli record in toy orders and art kits with fast delivery to the house, from the toy stores via the app.
Among the most popular products for isolated children: Tommy and Anika camps: a rolling eye coloring set, a unicorn coloring set, a tea party coloring kit, a dinosaur skeleton digging kit, a kit for making animal plaster magnets and more.
From the Toys R Us stores, the most sought after products are: Plaido bucket of dough and animal shapes, letters and doughs - Toy Planet, Plaido fashionable haircuts.
Records were also recorded when ordering board games like Double, Kitten, Taki, Set, City Land and Jungle Speed.
The children dictate the rhythm: board games and coloring kits at WOLT (Photo: official website, courtesy of Haim Shafir)
Books gentlemen, books
In addition, there has been a tens of percent increase in ordering books from Steimatzky stores, with fast delivery to home.
Among the most popular books we found: "How to Love Your Daughter" written by Hila Bloom (winner of the Sapir Prize), "The Silent Patient" written by Alex Michalides, "One Good Thing a Day" written by Deborah Malmud, "Thinking Well" by Yehudit Katz, "Life of Lies Of the adults "by Elena Perante and of course" a draft of happiness "written by Noam Horev.
Following the jump in the purchase of books to the house, there was also a significant increase in demand for children's books such as: "A new beginning with the curious George", "The tooth that the child rocked" written by Meir Shalev and "Roni and Tom 1 the first investigation" written by Giora Hamitzer.
From the popular books of the fifth wave: books of motivation and happiness (Photo: Keter Publishing)
"This wave is accelerating processes"
Israel Avrahami, Retail Sales Manager Wolt Israel:
"This wave is accelerating the process by which Israelis are accustomed to ordering fast delivery products that until now could only be purchased in a store or for long days. The Israeli consumer expects fast delivery and also knows at any given moment where and when it is "The future of retail is in fast delivery and the data clearly show the trend."
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volt
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Insulation
The fifth wave
Corona