The secret that those responsible for the cost of living prefer not to know
Israel is an island state not because of its borders but because of its centralization.
Fact: Examining the prices of identical import brands to Turkey reveals that all the stories about the rising cost of raw materials and transportation costs, are just an excuse for those who are unable to part with their replica profits.
Caution: You're about to get upset
Dr. Hezi Gur Mizrahi
23/02/2022
Wednesday, 23 February 2022, 15:20 Updated: 15:52
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While we are fighting here over the cost of living, it seems that the big companies have turned a deaf ear to consumer voices and continue to raise prices, as if their existence and survival - rather than their replica profits, are what is at stake here.
We are told about transport costs, the costs of raw materials and other excuses, which even if some are based on a real basis, they alone do not justify a price increase for the simple reason: we also pay dearly for what in another country, which is not part of the EU and is less From two hours flight from here, sold for about half the price.
This week we moved a bit away from the neighborhood supermarket and went out to check the prices in neighboring Turkey.
We intentionally did not focus on the market or rural and poor areas of the country, but on large cities and supermarket chains that sell to the middle class and above.
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Moreover: we also ignored Turkish products or discounted private labels and only checked the import brands, the ones that are on the shelves in supermarkets in Israel - how much do we pay and how much do they pay?
You would not believe it, but we found 250 percent differences on the same products and the same brands.
If anyone needed a reason why the competition should be opened here for parallel imports, without any barrier, it seems that Turkey provides the golden vision.
If we once flew to Turkey for the freedom of "all inclusive", then at the rate at which we become suckers, maybe next time we will fly to buy in the supermarket and come back.
Strauss has announced that it will not be expensive and that it does not intend to increase the price of its products - thus undermining not only itself but also the other dairy producers in Israel.
So maybe we will pay the same price for the cottage, also for the famous Milky, but the differences in the prices of Strauss' imported products raise speculation about the way they compensate themselves for not raising the price of dairy products.
So Osem's potato chips and ketchup were already picked up - and another part called for the adoption of substitutes, such as Heinz and Pringles, but when you find out how much the Osem's competitors in Turkey offer, compared to the price in Israel, there is a situation where you prefer to fry potato snacks at home and mash tomatoes with ketchup.
On the barn it seems that almost everything has been said and written already, the company has absorbed most of the fire of the current war on the cost of living.
But Nestle Barn is not just a producer but a food corporation that also imports.
Here is an example of some of the products they import at the same time to both Israel and Turkey, proof that "Turkish coffee" pays off even when it comes to Nescafe's red mag.
The author, Dr. Hezi Gur Mizrahi, is the director of the Institute for Retail Research
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The full survey comparing the prices of imported products between Turkey and Israel will also be published in Maariv's "Business" supplement, Friday, February 25.
Of money
consumption
Tags
Cost of living
barn
diplomat
Stowitz
Unilever
Strauss