My husband Ben & Jerrys in Israel sues Unilever: "Boycott is against the law"

"Your demand from Avi Singer not to sell in parts of Jerusalem and Judea and Samaria is contrary to Israeli and American law," reads a lawsuit filed in a New Jersey court to overturn the global boycott of Ben & Jerry's on the brand's Israeli branch.

Walla!

Of money

03/03/2022

Thursday, 03 March 2022, 13:46 Updated: 17:54

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Ben & Jerry's CEO on the boycott and the law (Elad Gutman)

Ben & Jerrys Israel has filed a lawsuit in the United States against Unilever Global: "Your demand

that Avi Singer not sell in parts of Jerusalem and Judea and Samaria is contrary to Israeli and American law."

Continue to manufacture and distribute Ben & Jerry's products throughout the State of Israel.

Avi Singer, CEO and owner of Ben & Jerrys Israel: "The boycott of Israel has a heavy price and it is Unilever's time to recalculate the route and allow Ben & Jerrys Israel to continue selling ice cream in all parts of Israel."

Avi Singer's lawyers, owner and CEO Of Ben & Jerry's in Israel, filed a lawsuit on his behalf in a New Jersey court against Unilever Global, claiming that they demanded from Avi Singer, the CEO and owner of Ben & Jerry's Israel,

In his lawsuit, Singer is asking the New Jersey court to intervene in the matter and determine that Unilever's claim is contrary to American and Israeli law.

Avi Singer's attorneys are asking the U.S. Federal Court to recognize the termination of Unilever's contract with Avi Singer as an illegal move.

Singer is also asking the federal court to issue a restraining order against Unilever's demand and to allow the continued operation of the Ben & Jerrys Israel plant and the distribution of its products throughout the country.

This lawsuit may not be enough and Singer will be forced to escalate the fight, but it is currently unknown whether his U.S. attorneys are likely to file a tort claim on his behalf as compensation for the damages caused to him due to the termination of the contract.

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Avi Singer, owner and CEO of Ben & Jerry's Israel (Photo: Arik Sultan)

"Boycott of Israel comes at a heavy price"

Avi Singer, CEO of Ben & Jerrys Israel

, said after the lawsuit was filed: "The court is expected to prevent the termination of the contract with me following my refusal to accept Unilever's illegal demand, which is in complete violation of Israeli and American law.

Unilever, which has suffered blow after blow since the scandalous and illegal declaration, will now have to face significant legal and public proceedings.

The boycott of Israel has a heavy price and it is Unilever's time to recalculate the route and allow Ben & Jerrys Israel to continue selling ice cream in all parts of Israel.

I call on the management of Unilever: "Leave the ice cream out of politics!"

Alan Joop, CEO of Unilever Global. It seems he could have turned the wheel back, he would have avoided the boycott (Photo: Reuters)

International anti-boycott activity led to a $ 26 billion write-off

In July 2021, Unilever Global announced that it was demanding that Avi Singer, the owner and CEO of Ben & Jerry's Israel, which employs 169 workers in the periphery, stop selling parts of Jerusalem and Judea and Samaria, and in light of its refusal to demand - announced that the contract with him would not be renewed. The year 2022.

In the last six months, through cooperation with 33 US states that have enacted anti-boycott laws on Israel, the State Department and the Jewish communities have succeeded in getting states like New York, New Jersey, Florida, Illinois, Texas, Arizona and more to operate the The boycott laws against Unilever which have led to the withdrawal of investments, holdings and pension funds worth about $ 1 billion so far.

In the background, exactly six months after Unilever's announcement, it collapsed by 20.7%, representing a $ 26 billion drop in the value of the stock.

Avi Singer and Ben & Jerrys Israel are represented in the United States by:

L. Rachel Lerman and Alyza D. Lewin of The Louis D. Brandeis Center for Human Rights Under Law;

Edward J. Dauber and Linda G. Harvey of Greenberg Dauber Epstein & Tucker;

Nathan Lewin or Lewin & Lewin, LLP;

and L. Marc Zell of Zell, Aron & Co.

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