The listed company of the trio Xavier Niel, Matthieu Pigasse and Moez-Alexandre Zouari, announced Thursday that it has set its sights on the distribution branch of the InVivo group, parent company of Gamm Vert and Jardiland in particular, in order to create a European heavyweight in distribution. “
sustainable, alternative and responsible
”.
Their company 2MX Organic, launched at the end of 2020, is in exclusive negotiations with InVivo to integrate InVivo Retail.
The two parties wish to launch "
a new store concept
" under the "
Le Grand Marché - Frais d'ici
" brand, specializing in the food distribution of fresh and local products, backed by existing garden centers in the InVivo Retail portfolio.