Liat Har Lev's credit card goes to Mark Ivanir

ICC is appearing in the first campaign starring the new presenter: actor Mark Ivanir who replaces Liat Har Lev.

This week, the campaign, starring Ivanir, will go up to the CalFix Back credit card, which provides a refund for every purchase, unlimited, and a joining gift of NIS 100

Walla!

Of money

06/04/2022

Wednesday, 06 April 2022, 10:34 Updated: 10:55

• Share on Facebook

• Share on WhatsApp

• Share on Twitter

• Share on Email

• Share on general

• Comments

  Comments

This week, ICC is launching its first campaign, led by actor Mark Ivanir, who was chosen as the presenter of ICC, and will replace the actress and comedian Liat Har-Lev, who was the face of the company for eight years.

The choice of Ivanir is part of a change in ICC's media language strategy, from a humorous language to a language that conveys, according to the company announcement, innovation, wisdom, caring and simple discourse at 'eye level'.

Ivanir, an intelligent and witty actor with extensive experience in the local and international arena, brings with him a credible and serious presence, one that can, according to ICC, speak at eye level to the Israeli audience with charisma, grace and sophistication.

The new media language will be accompanied by the slogan: 'IC - a little smarter'.

As a leading company in technological innovation, the choice of the new language is in line with innovative services and upgrades that will help customers do things in a smarter and more user-friendly way.

More on Walla!

Watch: Everything you need to know about storytelling

In collaboration with B144

Mark Ivanir from the new ICC campaign (Photo: Israel Hadari)

The new campaign will go up this week (10.4) to the Back CalFix credit card, which gives an unlimited refund for purchases and payments everywhere and a joining gift of NIS 100.

The refund is 1% of every transaction made on the card, including payments to municipal authorities and government ministries (taxes, VAT, etc.) on which a refund of 0.5% is given. Chef, spa, shows, shows, vacations, etc.

In the new video, Ivanir plays a customer who walks around a shopping complex, and moves from store to store telling customers that the CalFix Back card is worthwhile and affordable because it allows for a refund for every purchase.

Mark Ivanir and ICC's new credit card.

The campaign will go up this coming Sunday (Photo: Israel Hadari)

"Thank you to Liat for a successful partnership"

Assaf Snir, head of ICC's customer division

, said: "We are happy and thank Liat for a successful partnership for eight years and for fruitful work in which she promoted the

company's values. Mark's joining is part of a new language adapted to a smart, changing and dynamic world.

It will support the growth and strengthening of ICC as a company that sees the customer at the center, as a company that cares about its customers who enjoy accessible and clear service 'at eye level' with financial benefits, smart loans, alerts and insights on its monthly expenses, anywhere and anytime. "

Liat Har-Lev as Gilat Bennett in "A Wonderful Land" (Keshet 12).

She lost her credit card, but received compliments (Photo: Keshet 12)

• Of money

• Advertising and media

Tags

• As

• Mark Ivanir

• Ivanir soup

• campaign

• Liat Har Lev