Sniffing Opportunities: Rapper Snoop Dogg has become a crypto leader
From unique NFT collections to a clip made entirely on Towers, Snoop Dogg also dominates the Web 3.0 world.
And yes, there is also virtual real estate. Get to know the Snoop Wars
Tal Nebro
13/04/2022
Wednesday, April 13, 2022, 09:10
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While the world is still adapting to the idea of owning various works of art on the blockchain, there are some pioneers who have adapted well to the concept of NFT, and have even made big profits from it.
One of those pioneers is none other than veteran rapper Snoop Dogg.
I got to meet Snoop at the big NFT conference in Arizona a month ago, when he came to perform there and you could feel in his speech, attitude and being (even in the style he wore) that he is all in the web3 world.
Snoop has made quite a few successful large-scale offshore investments in the past, including on the popular Reddit forums site, the Robin Hood stock app, the Swedish payments app Klarna, launched a cannabis brand called Leafs By Snoop and more.
It seems that in the last two years he has continued the sequence of his successful investments in the field of crypto as well.
For example, it was recently revealed that Snoop is a huge-scale NFT collector, having purchased $ 17 million worth of NFT works under the fictitious name "Cosimo de 'Medici (who was the head of the Medici dynasty in Florence in the 15th century).
However, these days we see that Snoop is not just a collector, but a real revolutionary in the field of Web 3.0.
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Snoop Dogg recently launched an NFT collection on the popular trading platform Opensea.
What is special about this collection is that it does not own a visual work, but rather a musical work: his collection, "The stash Box", includes 25,000 "boxes", with each box featuring a song from his new album, BODR who will purchase one of the boxes in the collection will Entitled to all sorts of benefits, such as exclusive access to such and other content, and even access to purchase tickets for real-world performances.
Believe it or not, these boxes sold for more than $ 44 million in less than a week.
The musical album itself, by the way, was released under the mythological label "Death Row Records", which Snoop recently acquired.
This is a label where Snoop released his first two albums (more than 26 years ago) and which also included the late Dr. Dre and Tupac Shakur.
According to Snoop, Death Rowe will become a label that will deal entirely with NFT,
But it seems that the most intriguing thing that Snoop Dogg does in the field of Web 3.0 is "Snoop-Verse".
The Snoopers is actually an area owned or sponsored by Snoop Dogg in Towers called Sandbox.
You can currently buy real estate in Snoop's virtual space, with one buyer paying nearly half a million dollars to "live" near Snoop in his virtual neighborhood. 3,500 tickets for early entry have already been sold).
It's not for nothing that Snoop has become one of the greatest rappers in history;
This is a marketing genius.
As befits a genius, to market his NFT venture and all of his ventures with Sandbox, Snoop "filmed" a full and completely true music video inside The Mowers, to the song "House I Built" (from his latest album).
The clip looks like any other rap clip you know, with girls, drugs, fancy houses and cool cars, only everything is pixelated and inside the Mowers.
When Snoop Dogg launches a clip that takes place entirely in Towers, there is no doubt that the boundaries between reality and imagination are blurring for them.
Of money
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