What holiday gift certificates do we buy - and how much do we invest?

Every holiday, the dilemma arises as to what gift should be given to loved ones.

More recently than ever, there is a tendency to purchase a "gift card" that is considered an available and convenient option for the buyer, but also allows for realization at a time that is convenient for the recipient of the gift.

A study conducted by the BUYME gift brand sheds light on what Israelis buy and, no less important, how much?

I have Seville

13/04/2022

Wednesday, 13 April 2022, 10:06 Updated: 13:06

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It does not matter if you are late or hosted, keep it easy or severe or are content to read the Haggadah only until the "editor's table", buying holiday gifts is a custom that very few Israelis do not share.

A new study conducted by the BUYME brand of gifts and experiences for Passover sheds light on the habits of giving Israelis gifts for the holiday.

In recent years, there has been an upward trend in the amounts that Israelis invest in gifts for Passover, when in 2019, before the outbreak of the corona virus, Israelis invested an average of NIS 335 per gift for their loved ones, and in 2022, the amount jumps by 7.5%.

The BUYME study found that this year, the average amount Israelis spend on a holiday gift is NIS 358.

What mainly buy in this amount?

Here are some interesting findings from the study:

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What do Israelis buy as a holiday gift for their loved ones (Photo: ShutterStock)

Pamper through the stomach

At BUYME, they added and examined the variety of gifts that Israelis give for Seder night.

The study shows that even on Passover, the way to make Israelis happy is through the stomach, with almost a quarter of Israelis (24%) choosing to give hosts, family and friends culinary gifts that include a visit to a variety of restaurants nationwide.

In addition to this category, it was found that the demand for experiential culinary workshops also increased.

At the top of the gift list: a quarter of Israelis purchase a culinary experience as a holiday gift (Photo: ShutterStock)

After eating, getting dressed and dressing the house

The data also show that after the culinary, 21% of Israelis give their relatives a holiday shopping experience for a wide range of leading fashion brands, so that they can renew themselves in new clothes for the holiday.

In third place with 18% starring gifts from the field of home design.

And in fourth place with 15%, stars gifts from the field of wellness.

Segmenting the wellness and extreme category found that the preferred gift with 33% is gym workouts and Pilates and yoga classes.

In second place was found that 24% like to give their loved ones an extreme experience combined with water such as surfing, wakeboarding, kayaking and rafting.

In third place, 22% of Israelis give experiential activities in the air such as skydiving and hot air balloon and in fourth place with 21% it was found that Israelis like to give their loved ones gifts from various sports brands.

Gift gift for shopping: 21% buy a gift from the fashion field (Photo: ShutterStock)

And what is happening in the field of culture?

It seems that Israelis do not give up a cultural gift because about 12% of them choose to give a gift card for various performances, plays and cultural events.

Some see the spring holiday as an opportunity to experience a unique experience with family and friends, so about 10% choose to give their loved ones experiential workshops, including carpentry, cooking, pottery, photography, jewelry and more.

Do not give up culture and give as a gift a voucher for performances and plays (Photo: ShutterStock)

More men are investing and buying holiday gifts

An interesting statistic that emerges from the BUYME study is that out of all gift buyers, the percentage of gifts women buy decreases compared to last year when in 2021, 63% of women bought gifts for loved ones compared to 2022 where 59% of women bought gifts for family and friends.

In contrast, more men give gifts compared to last year.

Apparently, this year 41% of men gave gifts to their loved ones compared to 37% of men who purchased a holiday gift last year.

Not just for spouses: more men (41%) buy holiday gifts compared to last year (37%) (Photo: ShutterStock)

"A desire to diversify, innovate and surprise"

Tomer Cohen, CEO of BUYME

: "We regularly monitor the consumption habits of our customers in order to innovate and give a wide range of gifts and to enable everyone to give and receive the most suitable gifts for them.

"

We see that one of the important components in choosing a gift is a desire to diversify, innovate and surprise.

Israelis are looking for unique gifts that will leave the recipient of the gift with a taste of more and a feeling that the other party thought of them personally when choosing the gift for them.

It is a privilege for us to allow Israelis to give experiential gifts to the people they love. "

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• consumption

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