Maccabi Crypto: The history of Jewish sports becomes NFTs

A cooperation agreement has recently been signed between "Maccabi World Movement", which establishes the World Jewish Sports Museum, and the Sighteer company to turn the historical exhibits at the World Jewish Sports Museum into digital sports souvenirs (NFTs).

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17/04/2022

Sunday, 17 April 2022, 12:28

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Although Woody Allen's old joke was that the thinnest book in the world is "Great Jewish Athletes", these days Jewish and Israeli sports are given a place of honor, in the form of an agreement between "Maccabi World Movement" and Sighteer, which aims to become the historical treasures of Sports Exhibitions at the World Jewish Sports Museum for Digital Sports Souvenirs (NFTs).

The innovative venture is designed to connect young Jewish audiences around the world to the historical story of Jewish sports.

As part of the agreement, the historical exhibits depicting the rise of world Jewish sports, which will be displayed in a unique museum to be opened in the coming months in the village of Maccabiah in Ramat Gan, will also become digital sports souvenirs (NFTs), as part of the Max project.

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Digital sports souvenirs (Photo: PR)

The NFTs collection is produced by the company "Saitir", based on Maccabi's unique collections, combined with artistic symbols, which together will make the story of Jewish sports accessible to the world of the Mowers.

At the heart of the Max project is a unique artificial intelligence platform from the Sightir company, which enables the construction of an online and meteoric presence for the historical story of Jewish sports in the world, as reflected in the NFTs collection.

By using the AI ​​platform, Sightir will reach large and relevant audiences with the story of Jewish sports, while raising awareness for the collection of digital exhibits, the NFTs, themselves.

"Project Max" offers a limited number of officially licensed digital souvenirs (NFTs) created from the museum and archives of Maccabi World Movement.

As the organizers of the Maccabiah Games, the 3rd largest sports event in the world, Maccabi's souvenir items are a national treasure of the Jewish people and have been displayed in exhibitions and museums around the world.

The items will be offered for sale in limited series of eleven copies per exhibit - one in gold frame, three in silver and one in bronze.

"Bar Kochba Gymnastics Team" in Berlin (Photo: Yachz)

The Max project promotes the values ​​of equality in sports, focusing first and foremost on the moving story of Jewish sports as one of the central pillars of the Zionist movement.

This story of determination, perseverance, survival, battles, victories and losses is a story that Project Max will share with wider and younger audiences around the world.

In addition, he connects the Jewish world with the story of Jewish sports from its inception to the Maccabiah Games that take place every 4 years in Israel with thousands of athletes from around the world.

In the community aspect, the Max project brings together Jewish sports enthusiasts from all over the world and from all generations.

Amir Gissin, Deputy CEO of Maccabi World Movement: "The goal of 'Project Max' is to present the story of Jewish sports to Jewish audiences all over the world for NFTs and young generations and to build awareness and presence on the Internet and in Matevers for the extensive activities of Jewish sports.

The Max project will share the story of Jewish sports with global Jewish audiences around the common values ​​of the Jewish world and Jewish sports like never before.

"" There is nothing like sports in the ability to connect and build bridges between people, "notes Eran Reshef, founder and CEO of Sighteer.

"By using the company's artificial intelligence platform, we bring the story of Maccabi and Jewish sports to larger audiences than ever imagined, and create a thriving and contemporary Web3.0 community around Jewish sports, a community that promotes equality and fights anti-Semitism at the same time."

Learn more about Project Max

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