Datsun, the Japanese brand whose small sports coupes marked the 1970s
,
will no longer produce cars.
The Nissan group, which bought this Japanese manufacturer in 1933, has just put an end to its slow agony.
He had already condemned Datsun for the first time in the 1980s. The Japanese giant then cleaned up to simplify its business strategy.
But, in 2012, Carlos Ghosn, then boss of Nissan, decided to resuscitate the small brand.
His bet?
Make it the Dacia of the Japanese group and sell a car for less than 5,000 euros in emerging countries.
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In 2013, Datsun's first low-cost model, the GO, was unveiled by Carlos Ghosn himself at the New Delhi show.
This model is made in Russia, Indonesia and India.
Two other models follow.
The idea of the boss of Renault and Nissan, also at the head of the Renault-Nissan-Mitsubishi Alliance, majority shareholder of the Lada manufacturer, was to duplicate the Russian models under the Datsun brand.
But the brand's sales and profitability have not lived up to ambitions.
The leaders of Nissan who succeed Carlos Ghosn after his fall, at the end of 2018, decide to stop the costs.
Only the Chennai site in India continues to assemble redi-Go, these city cars of which only 7,000 units were released in 2021.
"Sales will continue until stocks are exhausted and after-sales services will be maintained for vehicles in circulation,"
Nissan said.